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U.S. Air Force Snocross National

Meet Santa in the Enchanted Mountains!

The holiday season is a magical time in the Enchanted Mountains of Western New York, where twinkling lights, fresh snow, and festive cheer set the perfect stage for a visit with Santa Claus.
Fireworks in Cattaraugus County 2025

Paddling Events for Spring and Early Summer 2024

Map of Bear Paw Snowshoe Trail at Allegany State Park
Air Supply at the Seneca Allegany Resort and Casino

Air Supply, the duo of Graham Russell and Russell Hitchcock, has been making memories through their music since 1975. The duo scored seven consecutive Top-Five singles in the late ‘70s and early ‘80s, equaling a mark previously set by The Beatles. From their debut single, “Love and Other Bruises,” through today, Air Supply has remained a popular touring act and a radio mainstay, selling millions of records and drawing sold-out crowds to performance halls the world over.
Rhinestone Cowgirls at Seneca Allegany Casino

Scotty McCreery at Seneca Allegany Casino

After bursting onto scene as the Season 10 winner of “American Idol,” he quickly won the hearts of critics and audiences alike, with his deep voice and traditional Country style. A string of impressive hits soon followed including “Five More Minutes,” “In Between,” and “Damn Straight.” Known for his crooning melodies and downhome Southern charm, this North Carolina native has become a respected figure in Country music. He also made history as the first Country artist and youngest male artist of any genre to debut a first solo album on Billboard’s Top 200 chart.
HoliMont Bike Park - Opening Day 2024

Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers