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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
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Brand Story
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Core Elements
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Logomark
Variants
Lockups
Tone of Voice
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Photography
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Typography
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Color
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Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Juneteenth Celebration 2024
![Juneteenth Celebration 2019](/sites/default/files/styles/large/public/events/2024/image.jpg?itok=9Imqu4hR)
Randolph's Country Christmas 2023
![Randolph Country Christmas](/sites/default/files/styles/large/public/events/2023/101_3739.jpg?itok=KcI88KTI)
Randolph’s Country Christmas is an annual event that takes place during the first full weekend of December. Starting off the day is Randolph Holiday Arts & Crafts Show.
Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays? Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District on Saturday, December 2nd from 10am until 4pm. Browse the vendors along with a concession stand and bake sale.
Maps
Group B
"Group B" of the Tourism Promotion Grant Program (Bed Tax Program)
Overview
A portion of bed tax is intended to provide grants for advertising and promoting various new or expanded tourism events, unique festivals, attractions and experiences that will attract more visitors for extended stays, overnight visits and day getaways. This grant program seeks to establish the importance of programs and opportunities that promote or support the development of specific themes or significant attractions and events, all of which enhance the level of visitor experience in the area. Any eligible grantee will partner and coordinate with the Cattaraugus County Department of Economic Development, Planning & Tourism (EDPT).
Funds for Marketing Campaign
The funds supplied by this grant, the funding source, are from the County's share of taxes collected from overnight stays, bed taxes, within the County.
This funding is intended to supplement your marketing campaign's advertising budget and not meant to be your entire advertising budget; therefore a match or share of cost is expected.
Eligible Applicants
Chambers without full-time staff, business associations, non-profit organizations, events, festivals and other tourism associated activities.
The funds in this group will be administered by EDPT. Grantees will partner and coordinate with EDPT.
Application Period
Applications are accepted after they are released from late October to early December. Catt. County EDPT will announce the release of the application in October.
Application Process
Complete an application for each marketing campaign project.
A marketing campaign could contain any of the following:
Print materials
Online Advertising
Radio Advertising
Television & Video Advertising
Possible applicants should have, at least, a rough project plan using the example application for one marketing campaign
Approved Tourism Programs
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