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What does the Bed Tax Grant cover on Online Advertising?

Online Advertising types that are covered:

• Clicks to Website
• Ad Impressions
• Facebook/Instagram Digital Ads
• Facebook Website Conversions
• Facebook Page Post Engagement/Boosts FKA Promoted Posts
• Facebook Page Likes
• Facebook / Instagram Video Views
• Other online advertising

Get Organized 

These elements will help you plan your campaign.

• What message(s) do you want to spread?
• What is the most important thing you want to share?
• Please be sure to gather images and/or videos that you'd like to use.
• What action(s) do you want visitors to take?

Base Requirements

EM in Content

Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.

Example:

Rock City Park is in the Enchanted Mountains of New York State.

See Referencing the Enchanted Mountains.

Logo on the page

Enchanted Mountains logo on the campaign landing page which links to EnchantedMountains.com. The logo must remain on said page for a year from the campaign start date.

The EM logo has to be in your Footer or Sidebar on every page; See Referencing the Enchanted Mountains. The website has to be reviewed by Economic Development, Planning & Tourism.

Approval

Tourism must review of the landing page prior to the campaign's start date.

Placing Ads

You will work with Tourism to help you plan your advertising campaign. Please note on Facebook / Instagram ad placements, we may need access to your Page.

Billing

We place the advertisement when it has been reviewed and approved.

Mentioned in "About"

About section should mention how your destination is in Cattaraugus County, the Enchanted Mountains of Western New York.

Requirements

Just like other online advertising you have to have EM info on your landing page.

Do you need help with something on the Enchanted Mountains website?

Events

Are you an event organizer who has an upcoming event in the Enchanted Mountains (Cattaraugus County)?

Add an Event

Places

Do you have a business or point of interest that you'd like to see on the Enchanted Mountains website?

Add a Place

We may assist visitors, organizations, businesses and others in various ways.

Plan an Adventure

Would you like to visit the Enchanted Mountains (Cattaraugus County) but need help planning a trip? Please contact us.

Places in EM

Do you operate an organization or business in the Enchanted Mountains?

Submit a place for review

Event Organizers

Are you organizing an event in the Enchanted Mountains?

Submit an event for review

Grants

If you organize an event, program or activity in Cattaraugus County then you may want to check out the Tourism Promotion Grant Program!

Tourism Promotion Grant Program (Group B Bed Tax Grant)

Questions

If you have questions about traveling, tourism or outdoor recreation then please contact us.

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

x

Pillars

x

Brand Truth

x

Adjectives

• Natural
• Enchanted
• Mystical

Promise

x

Brand Story

x

Core Elements

x

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

x

Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers