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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Transportation

Various ways to get here and how to get around the Enchanted Mountains (Cattaraugus County, New York).

Major Roadways:

  • Interstate 86 runs east/west through our region.
  • U.S. Route 219 runs north/south through our region.

Rental Cars / Vehicles:

Enterprise Rent-A-Car in Olean, NY

Hertz Car Rental in Yorkshire, NY

Airports:

Bussing: (SP)

  • Seneca Bus Service
  • The City of Olean has bussing that covers the entire city.
  • Holiday Valley Resort and the Village of Ellicottville has busing that also travels to the Seneca-Niagara Casino, located in Salamanca.

Uber / Lyft / Etc.??

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Regina A. Quick Center for the Arts

Glass art at Regina A. Quick Center
A center that consolidates the artistic activities of the St. Bonaventure University campus, while creating a regional outlet for culture and expression for Western New York.

Extended Holiday Hours at the Fannie Bartlett House

Christmas decor in the Fannie Bartlett House

Take a trip back in time with a Victorian Christmas at the Fannie Bartlett House in Olean. The twinkling lights and decorations need extra display time which means the Barlett House is open for extended hours.

This Queen Anne-style house was originally built in 1881 by George Foreman, and purchased in 1891 by Frank and Fannie Bartlett for $15,000, a hefty sum for that time, he said. The house features nine rooms decorated in turn-of-the-century Victoriana and seven fireplaces, each different in design and composition.

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The Paper Factory

some gift options inside of the Paper Factory in Olean
A one stop shop for all of your party needs... including decorations and gifts!

Welcome

We are naturally yours to enjoy on the other side of New York State. We are the Enchanted Mountains of Western New York State where beautiful scenery displays forested, rolling hills and clean, sparkling lakes.

Location

Located in Western New York's scenic uplands, Cattaraugus County is a panorama of thriving communities, rolling farmlands, forests and picturesque waterways. Its wooded hilltops overlook valleys sculptured by glaciers of the Ice Age.

Visit with Santa at The Fannie Bartlett House 2024

Christmas decor in the Fannie Bartlett House

Take a trip back in time with a Victorian Christmas at the Fannie Bartlett House in Olean.

Kids day at the Fannie Bartlett house is on December 7th from noon -3pm. Kids will have the opportunity to visit with Santa from 1pm -3pm.

This Queen Anne-style house was originally built in 1881 by George Foreman, and purchased in 1891 by Frank and Fannie Bartlett for $15,000, a hefty sum for that time, he said. The house features nine rooms decorated in turn-of-the-century Victoriana and seven fireplaces, each different in design and composition.

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Groups

Let us help you plan your groups visit to the Enchanted Mountains!

The Lincoln Boutique Motel

Inside a room at The Lincoln Boutique Motel
The "Original" Telemark Motel has been reimagined and reopened under new ownership: The Lincoln Boutique Motel.

Cindy's Craft Co-Op

Outside of Cindy's Craft Co-op in Olean
Shop local, support artisans, and discover the beauty of handmade at Cindy’s Craft Co-Op!

Otto Stadial Site

Aerial of Otto Stadial Site - source: Cattaraugus County Parcel Viewer
The stadial site in Otto is a place like no other as it is one of only two known places in New York to have preserved till layers from first three glacier movements (of four) during the Pleistocene Ice Age

Jingle Bell Jubilee

Horse and carriage ride at the Jingle Bell Jubilee

Lincoln Park will be transformed into a holiday haven as the Jingle Bell Jubilee returns on December 13 from 4 p.m. to 8:30 p.m., bringing the magic of a European-style holiday market to the heart of Downtown Olean. This festive event promises fun for the whole family with local artisan vendors, food, drinks, music, and special activities that will make attendees feel like they've stepped into a Hallmark movie.

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Allegheny River Valley Trail

Bicyclist and walkers on the Allegheny River Valley Trail
The beautiful Allegheny River Valley Trail gives the people who live and work in this regional center a place to walk, jog or ride a bicycle.