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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
x
Brand Truth
x
Promise
x
Brand Story
x
Core Elements
x
Logomark
Variants
Lockups
Tone of Voice
x
Photography
x
Typography
x
Color
x
Social
x
Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Juneteenth Celebration 2024
![Juneteenth Celebration 2019](/sites/default/files/styles/large/public/events/2024/image.jpg?itok=9Imqu4hR)
Hinsdale Volunteer Fire Department
Solar Eclipse Viewing at the Ellicottville Library
![Challenger Learning Center Logo](/sites/default/files/styles/large/public/events/2024/279559218_418514686940834_5801598436524535377_n_0.jpg?itok=8I0Hsb17)
Heritage Day
Wreath Making at Nannen Arboretum
![Wreath made at Nannen Arboretum](/sites/default/files/styles/large/public/events/2023/wreath_0.jpg?itok=5eM7DHNi)
Join Nannen Arboretum members to create a fresh evergreen wreath at the Ellicottville Town Center at 28 Parkside Drive, Ellicottville, N.Y. at 6:30 pm on Wednesday, November 29, 2023.