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Sugartown Shanty

Inside Sugartown Shanty
Your family will be close to everything when you stay at this centrally-located home with a fabulous view!

Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.

Cattaraugus County Geology Trail

Hiker going through the rocks at Little Rock City

Many people are surprised to hear of the natural wonders that can be found less than an hour south of the great Niagara Falls in the quiet, rural Cattaraugus County. Rock cities, ancient glacial valleys, vertical-cliffed gorges, and continental divides are just a few of the sights one may see on a day trip through the area.

Allegany State Park Equestrian Trails

Horse trail kiosk at Allegany State Park

Trails:

Allegany State Park has set aside 55 miles of trails spread out on 65,000 acres, specifically for summertime equestrian use. The horse trails are on a series of interconnecting loop trails that utilize gravel park roads, abandoned town roads and abandoned railroad rights-of-way. You will ride on hillside, rolling and level trails.

Footing:

Good footing for horses throughout woodland settings.

Markings:

There is an informative free horse trail map that can be obtained in the park rental offices.