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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Ellicottville Championship Rodeo

Ellicottville Championship Rodeo

Guide for Steelhead Fishing in Cattaraugus Creek
Cattaraugus Creek offers over 34 miles of steelhead angling opportunities from Lake Erie to the Springville Dam. A portion of the stream and its lower tributaries are on Seneca Nation of Indian Lands, so if you plan to fish there, you will need a license for the Reservation.
All Aboard
Take a train ride along the countryside of the Enchanted Mountains. The New York and Lake Erie Railroad offers featured rides throughout the year.. All of the train rides are round trips that depart from the Gowanda Depot.
Hop aboard with the Easter Bunny, tell Santa your wish list, solve a murder mystery, enjoy the fall foliage, and so many other rides to choose from!
Discover Pumpkinville: Your Ultimate Fall Destination

As autumn breezes in and the leaves begin to paint the landscape in hues of gold and crimson, there's one destination that captures the essence of the season like no other: Pumpkinville.
Spring Openings 2024

Enjoy the fresh air and wide open spaces that the Enchanted Mountains has to offer with these spring openings!
Hike the trails at Griffis Sculpture Park, that's located on 450 acres, to discover 250+ steel sculp
Guide to Steelhead Fishing in Western NY
Streams in Western New York
Western New York has a number of streams that offer high duality lake-run steelhead fishing from November through March.
Cattaraugus Rodeo- Bulls & Barrels

Murder Mystery Mayhem

"Matriarch Mayhem" Murder Mystery

Murder Mystery Mayhem

"Matriarch Mayhem" Murder Mystery

"Maui Mayhem" Murder Mystery

Christmas in Ellicottville 2023

One of the best ways to describe the downtown of Ellicottville has been as something Norman Rockwell would have conjured up. The New York Times says it is like being “transported to a scene from an old black and white Christmas movie.” Kick off the Holiday Season with us! Christmas in Ellicottville Weekend is back and will be merrier than ever!
Enjoy horse drawn carriage rides, real reindeer, kids Christmas crafts, cookie decorating and more all at no cost to you in the spirit of the holiday season!
Wild Wing Festival

On August 25th The Wild Wing Festival will be held with music by the Rustic Ramblers and food from 12-4 pm. There will be guided tours of all the birds in the 6-acre aviary. You will have a guided tour of the birds and learn about the 78 different species.
Cost is $10/ adults per person and $5 for children under 12. Food will be served by Lil's Deli including Pizza, Chicken fingers, Fries, Cookies, etc.
Dining tents will be available in case of rain. Please bring your lawn chairs.
"Master Angler Mayhem" Murder Mystery

"Master Angler Mayhem" Murder Mystery

EVL Trail Fest at HoliMont

Events
The Most Wonderful Time of the Year

It’s time to get into the Christmas Spirit! The Enchanted Mountains has fun events that are perfect for friends and family of all ages, which start the day after Thanksgiving. Start planning your trip!