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Cheers to 250 Years: Celebrate America with Cattaraugus County!
Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Contact
Two Locations in Cattaraugus County named in Top 10 Hidden Hidden Gems of WNY 2011
In 2011, an article written by Christine A. Smyczynski for the Member Connection, the magazine for AAA Members, two of the treasures of the Enchanted Mountains of Cattaraugus County have been named in the top 10 Hidden Gems in Western New York by AAA.
Winter Wonders Await in the Enchanted Mountains
The Enchanted Mountains offer a snow-covered playground filled with adventure, cozy charm, and unforgettable experiences!
About the Enchanted Mountains
Eat & Drink
A Day in Gowanda
Tucked into the foothills of the Enchanted Mountains, Gowanda, NY is the kind of small town that surprises you—in the best way. From great food and historic charm to locally made treasures and peaceful countryside drives, it’s easy to turn a simple visit into a full day of fun.
Activities You'll "Fall" in Love With
The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!
Activities You'll "Fall" in Love With in 2024
Total Solar Eclipse
Have you made plans for the Total Solar Eclipse yet? If not, you better because IT’S A BIG DEAL!
Come view this once in a lifetime opportunity in the Enchanted Mountains, away from the city lights.
The Magic of First Snow
There's something undeniably special about the first snow of the season. It’s as if nature herself is hitting the reset button, blanketing the world in a fresh layer of white.
Activities You'll "Fall" in Love With in 2023
The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!
Winter Family Fun Walk with Allegany State Park
Beat the winter blues and join us for a winter filled with fun indoor and outdoor activities. Allegany State Park and the Pat McGee Trail will be bustling with activities provided by the Allegany Region Environmental Educators.
Pat McGee Walk meeting at Elkdale State Forest parking lot at 1:00 p.m. Join environmental educators on a nature walk and discover all the activity still happening even in winter.
Wreath Making at Nannen Arboretum
Join Nannen Arboretum members to create a fresh evergreen wreath at the Ellicottville Town Center at 28 Parkside Drive, Ellicottville, N.Y. at 6:30 pm on either Wednesday, December 4th, 2024 or Thursday, December 5th 2024.
Signs of Spring Evening Walk at Allegany State Park
Spring is here! Join an Allegany State Park Naturalist for a "Signs of Spring Evening Walk" explaining Allegany State Park's blossoming spring critters on Wednesday, April 23rd from 6:30-8:00pm. Participants will be treated to some early signs of spring that may include display flight of American Woodcock, chorusing amphibians, newly emerged spring plants and much more. Come early and celebrate Earth Day with making bird feeders using recyclable materials. Earth Day is all about environmental stewardship, and this activity is a meaningful way to reduce waste and support local wildlife.
Griffis Sculpture Park is Open