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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Pine Hills State Forest Trails Map
The Pine Hills Trail System
Pine Hill State Forest & South Valley State Forest has 24 miles of trails for equestrian use located near Onoville Marina Park.
Experience the Magic of NIGHT LIGHTS at Griffis Sculpture Park

Get ready to witness Griffis Sculpture Park in a whole new light this autumn as NIGHT LIGHTS returns for its 12th consecutive year, starting Friday, September 13, 2024.
Embrace the Sun: Summer Activities for a Memorable Season

Summer is here, and with it comes long, sunny days filled with endless possibilities. Whether you’re a thrill-seeker, a nature lover, or someone who enjoys relaxing with a good book, there’s a summer activity for everyone.
Allegany State Park Trails
Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.
Warm Weather Fun!

The start of all of your Spring and Summer Fun is upon us!
Ellicottville Championship Rodeo
