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New Albion Lake

Fishing at New Albion Lake
A small lake off of Mosher Hollow Road in the town of New Albion, NY.

Great Valley

Farm in Great Valley, NY

Great Valley is a town in Cattaraugus County, New York.  The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Little Valley) of the Allegheny River.

Little Valley

Hikers on the Pat McGee Trail

Little Valley is a town in Cattaraugus County, New York. The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Great Valley) of the Allegheny River.

Katy's Fly-in Restaurant

Blueberry French Toast at Katy's Fly In
A restaurant directly across from Great Valley Airport so local pilots have plenty of room to land and park for breakfast, lunch or dinner.

Night Skiing at Holiday Valley Resort

Night Skiing Holiday Valley Resort (2014-02-04)

Have you ever gone skiing or snowboarding at night? Holiday Valley offers night skiing starting at 3:30PM with about 37 night trails, all accessed by 13 high-tech lifts.

Holiday Valley Resort's has various options for night passes like the following:

  • Weekday Night Pass from 3:30PM-Close (can vary)
  • Weekend Night Pass from 3:30PM-10PM
  • Weekend / Holiday All Day Pass
  • Saturday & Sunday All Day Pass
  • Weekday All Day
  • and more like season pass!

Signs of Spring Evening Walk at Allegany State Park

Allegany State PArk

Spring is here! Join an Allegany State Park Naturalist for a "Signs of Spring Evening Walk" explaining Allegany State Park's blossoming spring critters on Wednesday, April 23rd from 6:30-8:00pm. Participants will be treated to some early signs of spring that may include display flight of American Woodcock, chorusing amphibians, newly emerged spring plants and much more. Come early and celebrate Earth Day with making bird feeders using recyclable materials. Earth Day is all about environmental stewardship, and this activity is a meaningful way to reduce waste and support local wildlife.

Dates
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Little Valley Community Day

Village of Little Valley Sign

Kick off the summer on June 21st, 2025 when all of Main Street in Little Valley will be closed for the inaugural Little Valley Community Day! Over 30 vendors will fill the street along with food trucks, family activities, children's games, live music, bounce houses and more! The event will run from 1pm until 9pm. This is a rain or shine event.

 

Dates
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Pride in the Park

War Vets Park

The Cattaraugus County Pride Coalition announces it's 6th Pride event at Pride in the Park! 

This is a fun event for all with music, entertainment, vendors, food, educational, LGBTQ+ owned businesses, artists and allies, and so much more. This is a family friendly event and everyone is welcome to attend. 

The event will be held at War Vets Park in Olean on Saturday, June 29th from 12pm until 4pm. 

Dates
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Orionid Meteor Shower at Allegany State Park!

ASP Field and Sky

Head over to Camp Allegany on October 19th at 6:30 PM for a spectacular evening under the stars at Allegany State Park.

Enjoy a night filled with “out of this world” crafts, a chance to learn about the constellations, and the highlight of the evening – watching the meteor shower in the open sky!

This family-friendly event is completely FREE, making it a perfect outing for all ages. Don’t miss this opportunity to experience the wonders of the night sky in a beautiful natural setting

Dates
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Otto Stadial Site

Aerial of Otto Stadial Site - source: Cattaraugus County Parcel Viewer
The stadial site in Otto is a place like no other as it is one of only two known places in New York to have preserved till layers from first three glacier movements (of four) during the Pleistocene Ice Age

Chautauqua-Allegheny Tourism Region

Chautauqua County, the Enchanted Mountains (Cattaraugus County) and the Western NY Wilds (Allegany County) comprise the Chautauqua-Allegheny Tourism Region, which is located in South Western New York State.

Allegany County - Western NY Wilds

Allegany County is known for where nature and art meet, the Wellsville Balloon Rally, the Genesee River, ATV parks and the Bare Knuckle Boxing Museum.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers