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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Maps
The Centennial 7 Hiking Challenge at Allegany State Park

Allegany State Park, the Wilderness Playground of Western New York, officially opened on July 30th, 1921. One hundred years later, people are still flocking to this vast park with rolling hills, serene lakes, and abundant beauty.
Education in Nature

Allegany State Park Map
Activities You'll "Fall" in Love With

The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!
Activities You'll "Fall" in Love With in 2023

The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!
Snowshoe Hikes at ASP

Old Blue Bigelow Bridge
Little Valley Riders Club Trails
Trails:
All levels, from beginner to advanced trail riders.
Footing:
Varies from easy to moderate to rocky.
Markings:
There are maps to promote trail riding on your own, in loops of 1, 2, or 3 hours; and for the more adventurous, you can ride all day.
Camping:
24 camper spots available with hook-ups and 50+ spots without hook-ups, call (716) 969-7390 for reservations.
Parking:
Large area available for all types of parking.
Lincoln Park Concert Series

Oak Hill Park Concert Series 2025

Olean's Music in the Park Series

Tri-County Arts Council: Snow Sculpture Workshop with Eric Jones!

Rock City Park is Open

Movie in the Park

Come on down to Bicentennial Park in Little Valley to enjoy a FREE movie night on Thursday, June 27th hosted by Friends of Little Valley!
This event opens at 7:00pm, Movie (Wonka) starts at 7:30pm.
Bring your own seat and blanket to enjoy the movie! Refreshments, games, and more!
Rock City Park is Open

Chautauqua-Allegheny Tourism Region
Chautauqua County, the Enchanted Mountains (Cattaraugus County) and the Western NY Wilds (Allegany County) comprise the Chautauqua-Allegheny Tourism Region, which is located in South Western New York State.
Allegany County - Western NY Wilds
Allegany County is known for where nature and art meet, the Wellsville Balloon Rally, the Genesee River, ATV parks and the Bare Knuckle Boxing Museum.
Ashford
The Town of Ashford, NY is the northern gateway on Route 219 to the beautiful Enchanted Mountains of Western New York State. Ashford is located in Western New York State in the north-middle of Cattaraugus County.