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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Lime Lake

Aerial view of lime lake
A small lake located in Machias, NY right next to Route 16.

Allegheny River Valley Trail

Bicyclist and walkers on the Allegheny River Valley Trail
The beautiful Allegheny River Valley Trail gives the people who live and work in this regional center a place to walk, jog or ride a bicycle.

Events

Events in Cattaraugus County, the Enchanted Mountains of Western New York State.

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Allegany State Park Trails

Hiking at Allegany State Park

Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.

Signs of Spring Evening Walk at Allegany State Park

Allegany State PArk

Spring is here! Join an Allegany State Park Naturalist for a "Signs of Spring Evening Walk" explaining Allegany State Park's blossoming spring critters on Wednesday, April 23rd from 6:30-8:00pm. Participants will be treated to some early signs of spring that may include display flight of American Woodcock, chorusing amphibians, newly emerged spring plants and much more. Come early and celebrate Earth Day with making bird feeders using recyclable materials. Earth Day is all about environmental stewardship, and this activity is a meaningful way to reduce waste and support local wildlife.

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Red House Lake

Red House Lake by Tim Stockman
Go fishing, swimming or paddling on Red House Lake in Allegany State Park.

Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.

Friends of Allegany State Park: Red House Sawmill Sundays

Red House Area Signage
Don't miss this opportunity to delve into the rich history of the sawmill at Allegany State Park!
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Pride in the Park

War Vets Park

The Cattaraugus County Pride Coalition announces it's 6th Pride event at Pride in the Park! 

This is a fun event for all with music, entertainment, vendors, food, educational, LGBTQ+ owned businesses, artists and allies, and so much more. This is a family friendly event and everyone is welcome to attend. 

The event will be held at War Vets Park in Olean on Saturday, June 29th from 12pm until 4pm. 

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Music in the Park

B. Park

Music in the Park Returns July 25th, 2024 featuring Kokomo Time Band 

They will be playing a collection of festive, feel good music including 50's - 70's Oldies, Cajun - Tex - Mex, and Fun Beach Party Music. Check out the band at https://www.facebook.com/funbandnumber1/ 

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Little Valley Riders Club Trails

Trails:

All levels, from beginner to advanced trail riders.

Footing:

Varies from easy to moderate to rocky.

Markings:

There are maps to promote trail riding on your own, in loops of 1, 2, or 3 hours; and for the more adventurous, you can ride all day.

Camping:

24 camper spots available with hook-ups and 50+ spots without hook-ups, call (716) 969-7390 for reservations.

Parking:

Large area available for all types of parking.