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Gargoyle Park

Disc golf at Gargoyle Park in Olean
A large park in Olean, NY with access to the Allegheny River Valley Trail

Lime Lake

Aerial view of lime lake
A small lake located in Machias, NY right next to Route 16.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

New Albion Lake

Fishing at New Albion Lake
A small lake off of Mosher Hollow Road in the town of New Albion, NY.

Allegheny River Valley Trail

Bicyclist and walkers on the Allegheny River Valley Trail
The beautiful Allegheny River Valley Trail gives the people who live and work in this regional center a place to walk, jog or ride a bicycle.

Events

Events in Cattaraugus County, the Enchanted Mountains of Western New York State.

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Allegany State Park Trails

Hiking at Allegany State Park

Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.

Signs of Spring Evening Walk at Allegany State Park

Allegany State PArk

Spring is here! Join an Allegany State Park Naturalist for a "Signs of Spring Evening Walk" explaining Allegany State Park's blossoming spring critters on Wednesday, April 23rd from 6:30-8:00pm. Participants will be treated to some early signs of spring that may include display flight of American Woodcock, chorusing amphibians, newly emerged spring plants and much more. Come early and celebrate Earth Day with making bird feeders using recyclable materials. Earth Day is all about environmental stewardship, and this activity is a meaningful way to reduce waste and support local wildlife.

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Olean's Music in the Park Series 2025

Gazebo at Lincoln Park
Enjoy music in Lincoln Park!
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Red House Lake

Red House Lake by Tim Stockman
Go fishing, swimming or paddling on Red House Lake in Allegany State Park.

Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.