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Little Valley

Hikers on the Pat McGee Trail

Little Valley is a town in Cattaraugus County, New York. The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Great Valley) of the Allegheny River.

Cross Country Ski at Holiday Valley Resort

A couple cross country skiing around the golf course at Holiday Valley Resort (2016)

From the easy cross country ski (XC-Ski) trails around the golf course to the slightly-more difficult trails near the top of the mountain, there are various combinations of XC-ski trails at Holiday Valley Resort.

West Valley's Music at the Pond

Past Music by the Pond event
Enjoy West Valley's "Music at the Pond" summer music series.
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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Transportation

Various ways to get here and how to get around the Enchanted Mountains (Cattaraugus County, New York).

Major Roadways:

  • Interstate 86 runs east/west through our region.
  • U.S. Route 219 runs north/south through our region.

Rental Cars / Vehicles:

Enterprise Rent-A-Car in Olean, NY

Hertz Car Rental in Yorkshire, NY

Airports:

Bussing: (SP)

  • Seneca Bus Service
  • The City of Olean has bussing that covers the entire city.
  • Holiday Valley Resort and the Village of Ellicottville has busing that also travels to the Seneca-Niagara Casino, located in Salamanca.

Uber / Lyft / Etc.??

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Groups

Let us help you plan your groups visit to the Enchanted Mountains!

Weber's Greenhouse

Flowers and other plants at Weber's Greenhouse
Greenhouse of locally-grown, healthy, bedding plants, flowers and garden accessories.

Brothers Osborne at Seneca Allegany Resort & Casino

Allegany Casino Event Center
One of the hottest duos in Country Music is heading to Seneca Allegany Resort & Casino! The Grammy award-winning Brothers Osborne will take the stage at the Seneca Allegany Event Center on Friday, May 16 at 7 pm.
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Cookie Decorating at EBC in Little Valley

Outside view of EBC in Little Valley

Get in the holiday spirit and unleash your creativity as you decorate delicious cookies with a variety of colorful frostings, sprinkles, and edible decorations. Whether you're a beginner or a seasoned baker, this hands-on workshop is perfect for all ages and skill levels.

During the workshop, you'll learn tips and tricks from Cupcaked Bakery, who will guide you through different techniques to create beautiful and unique designs. It's a great opportunity to spend quality time with loved ones, make new friends, and take home some scrumptious treats to share.

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Boos & Brews at EBC Little Valley, Feat. Darkwater Duo!

Darkwater Duo - EBC LV

Join in for a spooky night at EBC Little Valley on Thursday, October 30th for a Halloween-themed night full of fun, music and festive flavors! 

Live music, featuring Darkwater Duo, starting at 7:00pm. Come dressed in your best Halloween attire - EBC staff will be handing out prizes to the favorites of the night and enjoy themed cocktails, seasonal brews, and delicious food! 

Free admission, all welcome! 

Don't miss a frightfully fun night out at EBC Little Valley! 

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The Reserve Presents: Summer Nights Festival!

Reserve

The Reserve in Great Valley will be hosting a Summer Nights Festival from 4pm - 7pm on the following Sundays:

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Southern Tier Symphony Holiday Brass at the Quick Center

Regina A. Quick Center for the Arts

Celebrate the season with an exciting performance by the Southern Tier Symphony! The Holiday Brass concert brings bold, joyful sounds to ring in the holidays.

Showtime is Friday, December 5th, 2025 at 7:30pm. Tickets are $20 for adults, $18 for senior citizens and SBU staff & faculty, and $5 for students. 

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Holiday Inn Express Olean

Holiday Inn Express sign in Olean NY

Clean, consistent, comfortable rooms for family or business trips.  Newly updated rooms with favorable reports.

Boardroom Banked Slalom 2024

Snowboarder at Holiday Valley Resort

If you love snowboarding, this is the event for you. Great for spectating! Vendor Village and cookout on the Champagne Sundeck at the Yodeler Lodge. 

Discounted lift tickets for competitors and lodging are available. Assumption of risk form must be signed by a parent if competitor is under 18. 

Photo credit: Holiday Valley Resort

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