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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.

Arrowhead Campground

Arrowhead Campground sign
One of the oldest campgrounds in New York State, as well as a Third Generation Family-owned Campground.

Olean's Santa Claus Lane Parade 2023

Santa Claus Lane Parade in Olean

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.

Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.

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Holiday Valley's Your Turn Women's Ski Clinic 2024

Your Turn Women's Ski Clinic at Holiday Valley Resort

Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506. 

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Tame the Tuna 2023

A photo during the 2021 Tame the Tuna in Limestone, NY
Paddle 5.5 miles down the Tunungwant Creek
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2024 Tame the Tuna Regatta

2023 Tame the Tuna Floaters
Paddle 5.5 miles down the Tunungwant Creek, wear a costume if you'd like and make some stops along the way.
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2025 Tame the Tuna Regatta

2023 Tame the Tuna Floaters
Paddle 5.5 miles down the Tunungwant Creek, wear a costume if you'd like and make some stops along the way.
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Avoid the Winter Blues

Hikers at Allegany State Park

You may think that the winter in the Enchanted Mountains is only for skiiers and snowboarders, but it's not! Check out the variety of events happening for you to enjoy without skis or a snowboard. 

Groups

Let us help you plan your groups visit to the Enchanted Mountains!

Holiday Valley's Your Turn Women's Ski Clinic

Your Turn Women's Ski Clinic at Holiday Valley Resort

This 2 day clinic is perfect for the intermediate to advanced level woman skier who wants to have more control, more confidence and more fun with their skiing!

Lisa Ballard is a renowned coach and former US Ski Team member who has a unique way of presenting the technical aspects of good skiing in a consise and easy to understand method. Lisa and several Holiday Valley's women instructors lead the groups through free skiing, drills, non-intimidating race training and video analysis.  Women's ski demos are included.

Registration is limited.

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Rock City Park

A hiker and their dog taking a break at Rock City Park
A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Spooky Family Bike Ride

ASP B&W

Get ready for a night of fun and frights at Allegany State Park’s Spooky Family Bike Ride! Here’s everything you need to know:

Event Details:

  • Location: Red House Picnic Shelter
  • Date: October 25, 2024
  • Time: Starting at 5:30 PM

Schedule:

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Olean Public Library

Books inside the Olean Library

Books and audiobooks, periodicals and reference material, DVD's and videos, free high speed internet access.

Indian Park

Indian Park of the Seneca Nation of Indians
A nice little park to view or enjoy the Allegheny River.

Harwood Lake

Kayaker at Harwood Lake
Harwood Lake is a small lake in the town of Farmersville, NY.