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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Holiday Valley's Your Turn Women's Ski Clinic 2024
Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506.
Learn to Love Winter Lessons
Discover the joy of skiing and snowboarding with Holiday Valley's Learn to Love Winter event on January 3rd! For anyone ages 4+ who is brand new to snowsports, this beginner-friendly experience is the perfect way to start your winter lifestyle journey!
What’s Included:
Groups
Paddling Events for Spring and Early Summer 2024
Snowshoe Hikes at ASP
Snowshoe Hikes at ASP
Socialize with Us
Monthly Drum Circle at Griffis Sculpture Park
Challenger Learning Center's 15th Anniversary Celebration
Join the Challenger Learning Center in celebrating 15 years of Community Service!
To mark this special occasion, they will be hosting a Chicken BBQ by Carson's and an Open House.
Event Highlights:
Delicious Chicken BBQ ($15)
Open House
Fun Activities for Kids
Trivia Night at The Challenger Learning Center
The Challenger Learning Center announced the return of their popular space quiz event! Join in to test your space knowledge and also support a local organization. The event will feature a quiz with prizes for the winning team. You can participate in a team of 2-5 players.
Apart from the quiz, we will also have raffles with exciting prizes such as a Cutco Block, a $100 gift certificate from the Greater Olean Area Chamber of Commerce, a $50 AMC gift certificate, and more. You can still purchase raffle tickets even if you are not attending the event.
Tri-County Arts Council: Snow Sculpture Workshop with Eric Jones!
Join renowned artist and TV personality Eric Jones on January 16th, 2025, from 5:00 PM to 7:00 PM for an exciting snow sculpting workshop. Learn the techniques and secrets of creating stunning snow sculptures from a master in the field. Ages 12 and up are welcome.
Cost:
$50 - Artisan Members & Above
$60 - Basic/Family Members & Non-Members
Wizards STEAM Night at the Challenger Learning Center!
The Challenger Learning Center in Allegany is hosting a magical event where kids, and parents, can dress up as their favorite wizards and participate in over 30 STEAM activities on October 26th, from 5:30-7:30pm.
Cost: $5 per person
*If you register by October 22nd, your child will receive a special letter from Hogwarts via email that you can print out!
Event Highlights:
Monthly Fat Bike Rides at Allegany State Park- 2025
Monthly Fat Bike Rides at Allegany State Park 2024
Education in Nature
Solar Eclipse Viewing at the Ellicottville Library
Tri-County Arts Council Presents: Recycled Denim/Fabric Travel Pouch
Join Michele Mower for a creative and sustainable sewing class on January 16th, 23rd, and 30th from 5 PM to 8 PM, where you'll learn to craft a stylish recycled denim/fabric travel pouch with a tie strap. While having some sewing experience is helpful, beginners are warmly welcomed.
In this class, you will delve into:
Celebrate Native American Heritage Month at the Seneca Allegany Resort and Casino
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. The Resort and Casino will be hosting a community dinner & social!
There will be Fry Bread & Corn Soup, Traditional Singers & Dancers, Handmade Native Crafts, and Collectibles available!
First Day Bike Ride at Allegany State Park 2025
First Day Bike. Next Level Mountain Biking will be leading a ride in the Red House area. Meet at Camp Allegany at 11:00 am on January 1, 2025. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day. Questions: Contact Kristian Reiber at 716-785-2685.
First Day Bike Ride at Allegany State Park 2024
Next Level Mountain Biking will be leading a ride in the Red House area. Meet at the Administration Building at 11:00 am on January 1, 2024. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day.
Celebrate Native American Heritage Month at the Seneca Market
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. Shop Native crafters & artisans and enjoy traditional Indigenous dance.
Seneca Market & Haudenosaunee Dancers at Seneca Allegany Resort & Casino
In honor of Native American Heritage Month, visit the Seneca Allegany Resort & Casino where they will be celebrating Indigenous history, traditions and culture throughout the month of November.
Visit the Seneca Market in the Hotel Lobby on the following dates:
- Wednesday, November 16th from 5pm - 8pm
- Saturday, November 5th from 10am - 6pm
- Saturday, November 12th from 10am - 6pm
- Saturday, November 19th from 10am - 6pm
Visit the Bus Lobby to see Haudenosaunee Dancers on the following dates:
Celebrate Native American Heritage Month
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. Enjoy traditional Indigenous dances!
Celebrate Native American Heritage Month at the Seneca Allegany Resort and Casino
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. The Resort and Casino will be hosting a community dinner & social!
Enjoy Haudenosaunee social songs & dances, plus talented Native artisans & craft vendors.