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Learn to Love Winter Lessons
Discover the joy of skiing and snowboarding with Holiday Valley's Learn to Love Winter event on January 3rd! For anyone ages 4+ who is brand new to snowsports, this beginner-friendly experience is the perfect way to start your winter lifestyle journey!
What’s Included:
Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Holiday Valley's Your Turn Women's Ski Clinic 2024
Holiday Valley Snowsports School is featuring the 10th annual YOUR TURN women's clinic on Wednesday and Thursday, January 24 and 25, 2024 led by Lisa Ballard, a widely acclaimed coach and ski racer and assisted by several of Holiday Valley's finest women instructors. Intermediate skiers who can ski the blue squares through advanced skiers who want to take their skiing to the next level will benefit from this clinic. The clinic will begin at 8AM with registration and breakfast. Pre-registration is advised as attendance is limited. Questions, call 716-699-3506.
Trivia Night at Challenger Learning Center!
The Challenger Learning Center will be hosting Trivia Night on March 8th, 2025! Doors open at 6:00pm, Trivia starts at 6:30pm!
Come enjoy a night of "out of this world" trivia, Raffles, and a cash bar with 4 Mile Brewing!
This is event is 21+, for more information or to register today, visit https://challengertwintiers.org/upcoming-programs
Groups
Paddling Events for Spring and Early Summer 2024
Snowshoe Hikes at ASP
Monthly Drum Circle at Griffis Sculpture Park
Monthly Drum Circle at Griffis Sculpture Park
Trivia Night at The Challenger Learning Center
The Challenger Learning Center announced the return of their popular space quiz event! Join in to test your space knowledge and also support a local organization. The event will feature a quiz with prizes for the winning team. You can participate in a team of 2-5 players.
Apart from the quiz, we will also have raffles with exciting prizes such as a Cutco Block, a $100 gift certificate from the Greater Olean Area Chamber of Commerce, a $50 AMC gift certificate, and more. You can still purchase raffle tickets even if you are not attending the event.
Challenger Learning Center's 15th Anniversary Celebration
Join the Challenger Learning Center in celebrating 15 years of Community Service!
To mark this special occasion, they will be hosting a Chicken BBQ by Carson's and an Open House.
Event Highlights:
Delicious Chicken BBQ ($15)
Open House
Fun Activities for Kids
Socialize with Us
Wizards STEAM Night at the Challenger Learning Center!
The Challenger Learning Center in Allegany is hosting a magical event where kids, and parents, can dress up as their favorite wizards and participate in over 30 STEAM activities on October 26th, from 5:30-7:30pm.
Cost: $5 per person
*If you register by October 22nd, your child will receive a special letter from Hogwarts via email that you can print out!
Event Highlights:
Learn about Butterflies at Allegany State Park
Learn about the Butterflies of Allegany State Park. Park Educator and butterfly enthusiast Tom LeBlanc will guide you through the butterflies that are found here and the research on the butterflies of the park. The presentation will take place at 1:00 p.m. at the Camp Allegany Classroom.
Monthly Themed Fat Bike Rides at ASP
Ready to Roll? Grab your fat bike and join in for a series of Friday night fun rides this winter at Allegany State Park! These casual group rides are the perfect way to get outside, meet other riders, and enjoy the parks beautiful winter trails under the stars!
Ride Details:
Monthly Fat Bike Rides at Allegany State Park- 2025
Monthly Fat Bike Rides at Allegany State Park 2024
Celebrate Native American Heritage Month at the Seneca Allegany Resort and Casino
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. The Resort and Casino will be hosting a community dinner & social!
There will be Fry Bread & Corn Soup, Traditional Singers & Dancers, Handmade Native Crafts, and Collectibles available!
Tri-County Arts Council: Snow Sculpture Workshop with Eric Jones!
Education in Nature
Celebrate Native American Heritage Month
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. Enjoy traditional Indigenous dances!
Celebrate Native American Heritage Month at the Seneca Allegany Resort and Casino
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. The Resort and Casino will be hosting a community dinner & social!
Enjoy Haudenosaunee social songs & dances, plus talented Native artisans & craft vendors.
Celebrate Native American Heritage Month at the Seneca Market
Come celebrate the proud history and traditions of Native American people at Seneca Allegany Casino. Shop Native crafters & artisans and enjoy traditional Indigenous dance.
Solar Eclipse Viewing at the Ellicottville Library
Tri-County Arts Council: Intro to Stained Glass
Join instructor, Linda Simons from 5:00-8:00 pm, on June 19th and July 10th for a hands-on stained-glass class! Learn the copper foil method (Tiffany method) and create your own beautiful piece of art. Choose from various projects and select your own glass, learn to cut, grind, and assemble your pieces using copper foil and soldering techniques.
Details:
Bed Tax Grant Online Advertising
What does the Bed Tax Grant cover on Online Advertising?
Online Advertising types that are covered:
- Clicks to Website
- Ad Impressions
- Facebook/Instagram Digital Ads
- Facebook Website Conversions
- Facebook Page Post Engagement/Boosts FKA Promoted Posts
- Facebook Page Likes
- Facebook / Instagram Video Views
- Other online advertising
Get Organized
These elements will help you plan your campaign.
- What message(s) do you want to spread?
- What is the most important thing you want to share?
- Please be sure to gather images and/or videos that you'd like to use.
- What action(s) do you want visitors to take?
Base Requirements
EM in Content
Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.
Example:
Rock City Park is in the Enchanted Mountains of New York State.
See Referencing the Enchanted Mountains.
Logo on the page
Enchanted Mountains logo on the campaign landing page which links to EnchantedMountains.com. The logo must remain on said page for a year from the campaign start date.
The EM logo has to be in your Footer or Sidebar on every page; See Referencing the Enchanted Mountains. The website has to be reviewed by Economic Development, Planning & Tourism.
Approval
Tourism must review of the landing page prior to the campaign's start date.
Placing Ads
You will work with Tourism to help you plan your advertising campaign. Please note on Facebook / Instagram ad placements, we may need access to your Page.
Billing
We place the advertisement when it has been reviewed and approved.
Mentioned in "About"
About section should mention how your destination is in Cattaraugus County, the Enchanted Mountains of Western New York.
Requirements
Just like other online advertising you have to have EM info on your landing page.
First Day Bike Ride at Allegany State Park 2025
First Day Bike. Next Level Mountain Biking will be leading a ride in the Red House area. Meet at Camp Allegany at 11:00 am on January 1, 2025. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day. Questions: Contact Kristian Reiber at 716-785-2685.