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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
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Brand Story
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Core Elements
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Logomark
Variants
Lockups
Tone of Voice
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Photography
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Typography
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Color
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Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
First Day Hike at Allegany State Park
![First Day Hike At Allegany State Park](/sites/default/files/styles/large/public/events/2023/firstdayhike.jpg?itok=ThczeVr3)
Discover the history of Allegany State Park- January 1, 2024. New York's State Parks and Historic Sites celebrates our Centennial in 2024, commemorating the 100th anniversary of the founding of our parks and sites system. Help us kick off this yearlong celebration and get your New Year off to a great start with a hike in Allegany State Park along the newly finished Quaker Run Area Multi-Use Trail.
Dayton
The Town of Dayton is on the western border of the Enchanted Mountains of Cattaraugus County. The Village of South Dayton is located within the town.
Portville
Location
The Town of Portville is located in Cattaraugus County in the southwestern corner of New York State along the Pennyslvania border, locally referred to as the Southern Tier. Portville is 65 miles south of Buffalo and 90 miles south of Rochester.
Trivia Night at The Challenger Learning Center
![Challenger learning center logo](/sites/default/files/styles/large/public/events/2024/279559218_418514686940834_5801598436524535377_n.jpg?itok=Lhe1MBc0)
The Challenger Learning Center announced the return of their popular space quiz event! Join in to test your space knowledge and also support a local organization. The event will feature a quiz with prizes for the winning team. You can participate in a team of 2-5 players.
Apart from the quiz, we will also have raffles with exciting prizes such as a Cutco Block, a $100 gift certificate from the Greater Olean Area Chamber of Commerce, a $50 AMC gift certificate, and more. You can still purchase raffle tickets even if you are not attending the event.
Little Valley
Little Valley is a town in Cattaraugus County, New York. The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Great Valley) of the Allegheny River.
Olean's Music in the Park Series
Taylor Shines: The Laser Spectacular
Float the Allegheny
![Friends floating the Allegheny River in Olean area](/sites/default/files/styles/large/public/events/2024/20210821_131234.jpg?itok=aQUQuxq5)
Holiday Valley ranks an astonishing #3 in SKI Magazine 2015
Holiday Valley 3rd in the East 2015
SKI Magazine Reader Rankings
Free Fishing Day in NY!
![Steelhead from the Cattaraugus Creek](/sites/default/files/styles/large/public/events/2024/Catt%20Co%20Fly%20Fishing-98.jpg?itok=isv8Tt9s)
The NYS Dept of Environmental Conservation is hosting a FREE fishing day on February 17-18, June 29-30, September 28, and November 11th. There’s no fishing license required on those days for the fresh or marine waters of New York State, making it the opportune time for people of all ages to learn and enjoy the day. We especially encourage those with more experience to bring along the young people in your life to show them the value of patience, the anticipation of the bite and the exhilaration of the catch!
Tourism Promotion Program
Cattaraugus County's Tourism Promotion Grant Program, also known as the Bed Tax Grant Program, accepts funding applications, , that support and encourage tourism promotion in Cattaraugus County, New York (the Enchanted Mountains).
Funding Source
The program's funding source is the County's share of taxes collected from overnight stays, bed taxes, within the County. This funding source is split into two of the following groups:
Group A
Several Chambers of Commerce with full-time staff.
Group B
Business associations, non-profit organizations, events, festivals, chambers of commerce without full-time staff and other tourism-associated activities.
Program Contact
This grant is managed by Tourism in the Cattaraugus County Department of Economic Development, Planning & Tourism (Catt. County EDPT).
Persia
Location
Persia is a town in the northwest part of Cattaraugus County, New York.
Free Fishing Day in NY!
![Boys fishing at New Albion Lake](/sites/default/files/styles/large/public/events/2023/Fishing9.jpeg?itok=mksetR0X)
The NYS Dept of Environmental Conservation is hosting a FREE fishing day on November 11th. There’s no fishing license required on those days for the fresh or marine waters of New York State, making it the opportune time for people of all ages to learn and enjoy the day. We especially encourage those with more experience to bring along the young people in your life to show them the value of patience, the anticipation of the bite and the exhilaration of the catch!