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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

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Values

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Pillars

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Brand Truth

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Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

x

Photography

x

Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains

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Social

x

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Hike at Allegany State Park

Hiking at Allegany State Park

Hike along one of the 18 trails at Allegany State Park. 3 trails are self-guided nature trails and if you want an easy stroll, there's 3.1 miles of paved trail around Red House Lake.

Tourism Assistance

We may assist visitors, organizations, businesses and others in various ways.

Plan an Adventure

Would you like to visit the Enchanted Mountains (Cattaraugus County) but need help planning a trip? Please contact us.

Places in EM

Do you operate an organization or business in the Enchanted Mountains?

Submit a place for review

Event Organizers

Are you organizing an event in the Enchanted Mountains?

Submit an event for review

Grants

If you organize an event, program or activity in Cattaraugus County then you may want to check out the Tourism Promotion Grant Program!

Tourism Promotion Grant Program (Group B Bed Tax Grant)

Questions

If you have questions about traveling, tourism or outdoor recreation then please contact us.

Olean's Santa Claus Lane Parade 2023

Santa Claus Lane Parade in Olean

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.

Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.

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Explore Art and Nature

Date Activate
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Artwork 16x9
Mom and kids at the Mushrooms and Bathesphere at the lower main area of Griffis Sculpture Park
Website
Explore

Hike and play around art at one of the largest sculpture parks!

Olean's Santa Claus Lane Parade 2024

Santa Claus Lane Parade in Olean

Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.

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Facts

Facts from around the Enchanted Mountains

Silver Bells Santa Parade 2024

Santa at Silver Bells Parade in Salamanca

The Silver Bells Parade will take place on Saturday, December 7, 20241 starting at 6:00pm.

Visit Salamanca to celebrate with the Silverl Bells Parade and SANTA!

Main Street and Jefferson Street Park in Salamanca.

To participate in the parade, please go the Seneca Salamanca Chamber of Commerce's website for forms and applications.

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5th Annual Harvest Fall Fest

Rusty Rooster, interior

Rusty Rooster Farm & Vintage LLC , in Portville is hosting their 5th Annual Harvest Fall Fest on Saturday, October 5th from 10am - 4:00pm. 

The event features FREE outdoor activities like apple cider pressing, fall craft station, doughnuts and funnel cakes, door prizes, a candy count, photo stops, and Live music. 

Inside the shop, there will be in-store specials, honey samples, Ellen's pop up boutique, and a full chocolate shop with grab-and-go specials. 

Come and enjoy the autumn festivities! 

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Fireworks in Cattaraugus County 2023

Fireworks

Are you ready to watch fireworks light up the sky? There are many locations in Cattaraugus County offering a display!

June 29th, 2023

Fireworks at the Ellicottville Championship Rodeo.  After the 7:00pm show, Rodeo tickets are needed.

Holiday Valley's Red Bull Rail Jam

Skiier at Holiday Valley

If you love sliding on steel, join us at the Fiddler's Terrain Park on Saturday the 20th for a rail jam that should not be missed. Sponsored by Red Bull, this competition is bound to be action packed and a ton of fun. DJ Tyler Swift will be rockin' the mic and keeping the vibes high!

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Olean

Olean is a town in Cattaraugus County, New York. The name is derived from the Latin word "oleum" due to the discovery of crude oil in nearby Ischua.

Tailgate Thursday

Tailgate Thursday in Olean
A Community Celebration for Football Fans
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Freedom Races

Races at Freedom Motorsports Park
Super Late Models & Sprint Cars BOTH nights!
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Spring into Adventure 2023

Spring activities

It's spring in the Enchanted Mountains, which means... our days get longer, flowers are blooming, and the warmer weather allows us to spend more time enjoying the outdoors! Here's a list of ways you can be active and enjoy spring in the Enchanted Mountains.

Avoid the Winter Blues

Hikers at Allegany State Park

You may think that the winter in the Enchanted Mountains is only for skiiers and snowboarders, but it's not! Check out the variety of events happening for you to enjoy without skis or a snowboard.