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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

It's Sunflower Season at The Songin Farm!

Sunflower field at Songin Farms
Enjoy sunflower season at the best sunflower field around- The Songin Farm!
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Peaches & Cream

Shopper at Randolph Peaches & Cream
A friendly atmosphere where customers will find fresh produce, Amish goods and ice cream.

Regina A. Quick Center for the Arts

Glass art at Regina A. Quick Center
A center that consolidates the artistic activities of the St. Bonaventure University campus, while creating a regional outlet for culture and expression for Western New York.

Griffis Sculpture Park

Sculpture at Griffis Sculpture Park
Interact with sculptures in the woods, fields and by ponds on over 400 acres at America's largest and oldest sculpture park

First NASCAR Points Champion from Northeast USA

Race at the Pennyroyal Race Track with the text "In those days it was "run what you brung!" Just try to keep all four wheels on the track!

The very first NASCAR points champion from the Northeast part of the USA, Bill Rexford, began his career at the Pennyroyal Race Track in Leon, NY.

Bill is NASCAR's youngest Cup Champion and the 1950 NASCAR points champion, which was the second year of the NASCAR Cup Series Championship.

While the Pennyroyal Race Track in Leon is back to being a field you can learn more about the history of the Pennyroyal Race Track on HistoricPath.com 

View a gallery of photos about the Pennyroyal Race Track

Learn more about Bill Rexford on Wikipedia

 

Saturday with Santa at Allegany State Park!

Santa at ASP

HO! HO! HO! The holidays are right around the corner, and there's no better way to get into the spirit than by spending a fun-filled day at Allegany State Park for a Saturday with Santa on Saturday December 6th from 11:00am - 3:00pm. 

Join the Environmental Education Department for a festive family event featuring crafts, games, photos with Santa, and plenty of holiday cheer. 

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Pfeiffer Nature Center - Holiday Wreath Sale

pfeiffer_nature_center_wreath

Looking to add a touch of holiday magic to your home with a stunning wreath?

You’re in luck! The Pfeiffer Nature Center is selling 24" Fraser Fir Holiday Wreaths!

Prices:

  • $43 - Naturally decorated with a bow
  • $35 - Undecorated
  • $63 - Two (2) Undecorated

Pickup Dates: (at the Pleasant Valley Greenhouse on Hinsdale Highway Route 16)

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Tri-County Arts Council

Woman making pottery at Tri-County Arts Council
Transforming the Southern Tier of New York State into a better place to live through education, service and community outreach.

2nd Annual Adult Prom (To Benefit Foster Care)

Woodside Tavern on the Range

Join Foster Cattaraugus for an enchanting evening at the 2nd Annual Adult Prom hosted at Woodside Tavern on the Range on Saturday, August 9th at 6:00pm, benefiting foster care in Cattaraugus County. Don a mask and formal attire for a night of mystery and magic.

Cocktail Hour - 6-7pm, with the event to follow 7-11pm

Dinner - 8pm, provided by Toad's Butcher Shop

Photos - 6-7:45pm, available via donation from April Bojanowski Photography

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Public Overnight Ghost Hunt

Haunted Hinsdale House

The Haunted Hinsdale House presents this exclusive Overnight Ghost Hunt! Your all-inclusive experience will include a tour of the grounds and inside the historic building. You will get history and stories from your guide, as well as use of some ghost hunting equipment to see if we can connect with the other side. If you have your own ghost hunting equipment, they highly recommend that you bring it. 

Please bring a flashlight and wear appropriate clothing for ghost hunting.

Photo credit: Amity Photos

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Crawl Outta Fall

Woman pouring a drink at Holiday Valley's Beer and Wine Festival

Start your Beer and Wine Festival experience a day early as you Crawl Outta Fall. Guests register in the lobby of the Tamarack Club and pick up a passport that features all the locations to visit for drink specials that evening. Registration takes place between 4 - 7PM and live music will be playing in Edna's at the Tamarack Club. Only $15 to participate.

Photo credit: Holiday Valley Resort

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Yoga in the Blueberry Patch at Burdick Blueberries

Blueberries at Burdicks

Escape to the serene surroundings of Burdick Blueberries on July 31st at 6:00pm, for an unforgettable evening of yoga and nature! 

Join Laura Solly, Ellicottville-based yoga instructor, for an all-levels outdoor yoga session nestled in the picturesque blueberry patch, overlooking the beautiful fields. Breathe deeply, stretch out, and reconnect with nature as you savor the sweetness of summer. 

Before or after class, enjoy pick-your-own blueberries and flowers, and soak in the tranquil atmosphere. 

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Tri-County Arts Council: Pet Painting Workshop

TCAC

Join Jessica Borchert on November 19th from 5:00 PM to 7:00 PM for a vibrant workshop where you’ll use bright colors and a grid technique to create a stunning portrait of your pet. The class will use a 14" x 11" canvas. While we’d love to meet your pet in person, please bring a photo reference of your furry friend instead.

Cost:

$30 - Artisan Members & Above

$40 - Basic/Family Members & Non-Members

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The Wildwood Sanitarium

Wildwood Sanitarium, Photo Credit- Amity Photos

The Wildwood Sanitarium opened it's doors in 1906 as a Sanitarium and Bath House. Later, in 1923, it became a Tuberculosis Clinic and then used as apartments later on.