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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Events

Events in Cattaraugus County, the Enchanted Mountains of Western New York State.

Katy's Fly-in Restaurant

Blueberry French Toast at Katy's Fly In
A restaurant directly across from Great Valley Airport so local pilots have plenty of room to land and park for breakfast, lunch or dinner.

Allegany River Rest Area

Allegany Rest Area
The Allegany River Rest Area serves westbound traffic on Rt. 86, between exits 24 and 23 in the town of Allegany.

Model Trail Exhibit at the Salamanca Rail Museum

Front view of the Salamanca Rail Museum

Visit the Salamanca Rail Museum on Saturday, November 16th from 10am - 4pm for the Model Train Exhibit. There will be basket raffles, railroad hat crafts, popcorn and hotdogs. Be sure to visit the museum gift shop and check out their coloring books and calendars. 

Dates
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Allegany River Skate Park Grand Opening

Skate Park at Allegany

Join Allegany on September 21st, from 1pm - 3pm!! They will be celebrating with a grand opening party with a ribbon cutting! There will be 50/50s from local sponsors, vendors, live music from Animals in a Cage, and food trucks! They are going to try to have a best trick jam with giveaways!

Dates
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Meet at Civil War Soldier!

Civil War Memorial_Little Valley

This Veterans Day, November 11th from 2-4 pm, honor our heroes by joining the Citizens Advocating Memorial Preservation (C.A.M.P) and historian Ed Brodbeck for a FREE special event at the Civil War Memorial on the corner of Court and Seventh in Little Valley. As they pay tribute to those who have served our nation, Ed Brodbeck will bring history to life, portraying a typical Union soldier from the Civil War.

Dates
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South Valley

Drone shot of Allegheny Reservoir from above Onoville Marina Park by Eyes in the Sky

Town of South Valley is located in the southwest of Cattaraugus County, New York State. Part of the Seneca Nation of Indians Allegany Territory, Allegany State Park and the Allegheny Reservoir are in the Town of South Valley. It is home to Onoville Marina Park, and Pine Hill State Forest.

Ashford

Some sculptures in the Rohr Hill Road section of Griffis Sculpture Park

The Town of Ashford, NY is the northern gateway on Route 219 to the beautiful Enchanted Mountains of Western New York State. Ashford is located in Western New York State in the north-middle of Cattaraugus County.

Terms of Use and Privacy Policy

Welcome to the Official Enchanted Mountains Web site. Cattaraugus County has created this privacy statement in order to demonstrate our firm commitment to privacy for our web site users. Other web sites operated by state and county agencies have different policies. We suggest that you read the privacy policies for each web site that you visit, and any external site that you visit through a link appearing at this site. The privacy statement may change at any time.

Highbanks Campground

View of docks at Highbanks Campground
Overlooking the scenic Allegheny Reservoir, Highbanks Campgrounds boasts camping at its best.

Hike at Allegany State Park

Hiking at Allegany State Park

Hike along one of the 18 trails at Allegany State Park. 3 trails are self-guided nature trails and if you want an easy stroll, there's 3.1 miles of paved trail around Red House Lake.

Cross-Country Ski at Allegany State Park

Cross Country Skiing

The Art Roscoe Trail System at Allegany State Park is known as the best cross-country ski trails in Western NY and Northeastern PA. 

There's approximately 24 miles of trails that are groomed on an as-needed basis. All trails begin at the Summit Warming Hut in Allegany State Park.

Spring Openings 2024

Boys on a rock at Rock City Park

Enjoy the fresh air and wide open spaces that the Enchanted Mountains has to offer with these spring openings!

Hike the trails at Griffis Sculpture Park, that's located on 450 acres, to discover 250+ steel sculp