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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Help
Do you need help with something on the Enchanted Mountains website?
Events
Are you an event organizer who has an upcoming event in the Enchanted Mountains (Cattaraugus County)?
Places
Do you have a business or point of interest that you'd like to see on the Enchanted Mountains website?
Tourism Assistance
We may assist visitors, organizations, businesses and others in various ways.
Plan an Adventure
Would you like to visit the Enchanted Mountains (Cattaraugus County) but need help planning a trip? Please contact us.
Places in EM
Do you operate an organization or business in the Enchanted Mountains?
Event Organizers
Are you organizing an event in the Enchanted Mountains?
Grants
If you organize an event, program or activity in Cattaraugus County then you may want to check out the Tourism Promotion Grant Program!
Tourism Promotion Grant Program (Group B Bed Tax Grant)
Questions
If you have questions about traveling, tourism or outdoor recreation then please contact us.
Eat & Drink
Where to Stay for the Eclipse
About the Enchanted Mountains
Gowanda's Ducky Derby
Join the Gowanda Area Chamber of Commerce for the 2026 Ducky Derby at Creekside Park in Gowanda!
Bring the whole family for an afternoon of fun, food, games, prizes, and community spirit as hundreds of rubber ducks race down Cattaraugus Creek for a chance to win cash prizes!
Event Begins: 12:00 PM
Duck Race: 2:00 PM
Ducks: $5.00 each
Cash Prizes:
Griffis Sculpture Park 2025 Events
Swimming in Cattaraugus County
Carrollton
The Town of Carrollton, New York is on the south border of Cattaraugus County, the Enchanted Mountains of Western New York State and is known for being a beautiful gateway from Pennsylvania into New York State.
Allegany
The Town and Village of Allegany, NY are situated along the Allegheny River among the heart of the Enchanted Mountains of Western New York State.
Two Locations in Cattaraugus County named in Top 10 Hidden Hidden Gems of WNY 2011
In 2011, an article written by Christine A. Smyczynski for the Member Connection, the magazine for AAA Members, two of the treasures of the Enchanted Mountains of Cattaraugus County have been named in the top 10 Hidden Gems in Western New York by AAA.
Holiday Valley's Spring Pond Skimming 2024