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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Little Valley Riders Club Trails
Trails:
All levels, from beginner to advanced trail riders.
Footing:
Varies from easy to moderate to rocky.
Markings:
There are maps to promote trail riding on your own, in loops of 1, 2, or 3 hours; and for the more adventurous, you can ride all day.
Camping:
24 camper spots available with hook-ups and 50+ spots without hook-ups, call (716) 969-7390 for reservations.
Parking:
Large area available for all types of parking.
It's beginning to look a lot like Christmas!
Do you enjoy the magic of a real Christmas tree?
Two Locations in Cattaraugus County named in Top 10 Hidden Hidden Gems of WNY 2011
In 2011, an article written by Christine A. Smyczynski for the Member Connection, the magazine for AAA Members, two of the treasures of the Enchanted Mountains of Cattaraugus County have been named in the top 10 Hidden Gems in Western New York by AAA.
Christmas in Gowanda 2023
Gowanda is a a beautifully quaint community nestled among the hills surrounding Cattaraugus Creek and is coming together for a Christmas Celebration. Come help start off the holiday season downtown with local merchants, train rides all day, Annual tree lighting ceremony, Holiday Spirit Parade and a festive atmosphere for the whole family. Of course we can not forget that Santa and all his helpers will be there to help us celebrate this joyous time of year! Mark your calendars!
Happy Half Marathon, 5K & Beer Mile
Christmas in Gowanda
Gowanda is a a beautifully quaint community nestled among the hills surrounding Cattaraugus Creek and is coming together for a Christmas Celebration. Come help start off the holiday season downtown with local merchants, train rides all day, Annual tree lighting ceremony, Holiday Spirit Parade and a festive atmosphere for the whole family. Of course we can not forget that Santa and all his helpers will be there to help us celebrate this joyous time of year! Mark your calendars!
Meet at Civil War Soldier!
This Veterans Day, November 11th from 2-4 pm, honor our heroes by joining the Citizens Advocating Memorial Preservation (C.A.M.P) and historian Ed Brodbeck for a FREE special event at the Civil War Memorial on the corner of Court and Seventh in Little Valley. As they pay tribute to those who have served our nation, Ed Brodbeck will bring history to life, portraying a typical Union soldier from the Civil War.
Christmas Centerpiece Workshop
Get into the festive spirit and learn how to create beautiful holiday centerpieces that will impress your guests. An expert instructor Amy, from Swan Street Florist, will guide you through the process, sharing tips and tricks along the way.
Whether you’re a seasoned crafter or a beginner, everyone is welcome to attend. Don’t miss out on this opportunity to unleash your creativity and add a personal touch to your holiday decorations. Grab your friends and family and join them for a memorable workshop!
Santa & Mrs. Claus at the Great Valley Firehall
Grab your Christmas list and meet with Santa and Mrs. Claus! Kids will receive a special treat from Santa.
Olean's Santa Claus Lane Parade 2023
Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.
Below is a video that highlights the 2016 parade, from the Olean Times Herald, produced by Adam Miller.
Great Valley Band Jam
Santa & Mrs. Claus at the Great Valley Firehall
Grab your Christmas list and meet with Santa and Mrs. Claus! Kids will receive a special treat from Santa.
Olean's Santa Claus Lane Parade 2024
Come join Santa and Mrs. Claus as they officially light the town's holiday decorations! This festive Annual Santa Claus Lane Parade is held annually on the Friday after Thanksgiving and the traditional kick-off to the holiday season. Santa will be in attendance and light up thousands of lights in Lincoln Park and downtown Olean when he parades through town in celebration.
Terms of Use and Privacy Policy
Welcome to the Official Enchanted Mountains Web site. Cattaraugus County has created this privacy statement in order to demonstrate our firm commitment to privacy for our web site users. Other web sites operated by state and county agencies have different policies. We suggest that you read the privacy policies for each web site that you visit, and any external site that you visit through a link appearing at this site. The privacy statement may change at any time.
Avoid the Winter Blues
Check out the events happening around the Enchanted Mountains in February!
Activities You'll "Fall" in Love With
The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!
Meet Santa in the Enchanted Mountains!
The holiday season is a magical time in the Enchanted Mountains of Western New York, where twinkling lights, fresh snow, and festive cheer set the perfect stage for a visit with Santa Claus.
Sky High Adventure Park opening this Spring at Holiday Valley 2011
The first aerial adventure park in Western New York will be an adventure park, named Sky High, opening the Spring of 2011 at Holiday Valley.