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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

5K De Mayo 2024

Sasquatch
Trailsquatch Trail Run 5k De Mayo, 2024
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Otto Stadial Site

Aerial of Otto Stadial Site - source: Cattaraugus County Parcel Viewer
The stadial site in Otto is a place like no other as it is one of only two known places in New York to have preserved till layers from first three glacier movements (of four) during the Pleistocene Ice Age

Lewis “Deerfoot” Bennett, Jacket Gifting Ceremony

Leather jacket of Seneca long-distance runner Lewis “Deerfoot” Bennett
The Onöhsagwë: de’ Cultural Center (OCC) invites the public to attend a gifting ceremony on Friday October 20, 2023 of famed Seneca long-distance runner Lewis “Deerfoot” Bennett's leather jacket.
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ASP Bike Rodeo

Boy biking in ASP

Get Ready for a Fun Ride!  Join Allegany State Park for a Bike Rodeo on July 17th at the Red House Picnic Shelter from 1:00 p.m. to 2:30 p.m.! 

Bring your little cyclists for an afternoon of fun and skill-building at our specially designed bike course. Our Bike Rodeo is the perfect place for kids to test their bike handling skills, build confidence, and have a blast!  

What to Expect:

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Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.

HoliMont

Group riding up the chairlift at HoliMont
North America's largest private ski area devoted to family skiing, mountain biking, and outdoor adventures.

Carrollton

Kayaking in Carrollton

The Town of Carrollton, New York is on the south border of Cattaraugus County, the Enchanted Mountains of Western New York State and is known for being a beautiful gateway from Pennsylvania into New York State.

Cabana Bar Music Series

Musician at the Cabana Bar at Holiday Valley Resort

The Cabana Bar is the place to hang out this summer, especially on Friday Nights for the Cabana Bar Music Series. With amazing views, vibes, and libations, this covered outdoor bar is a great place to hang out when you're in Ellicottville for the weekend. 

Cabana Bar 2025 Summer Music Lineup:

June 6th - Campfire Junkie - 5:30pm - 8:30pm

June 13th - Jay McDonnell Duo - 5:30pm - 8:30pm

June 20th - Henry's Summer Kitchen  - 5:30pm - 8:30pm

June 27th - Sweet Degenerates - 5:30pm - 8:30pm

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Holiday Valley Mudslide 2022

Crawling through a giant mud puddle at Holiday Valley's Mudslide
A fun-fun-fun obstacle trail run that's either 3.5 mile or 5.4 mile run with unique obstacles ending with a giant mudslide
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Highbanks Campground

Cabin at Highbanks
Overlooking the scenic Allegheny Reservoir, Highbanks Campgrounds boasts camping at its best.

Sara Evans at Seneca Allegany Resorts & Casino

Outside view of Seneca Allegany Casino

Celebrate the season with a country superstar! Having five number 1 singles to her name, including “Suds In A Bucket” and “Born To Fly,” this Country Music Award winning artist has recently been invited to become a member of the Grand Ole Opry. Enjoy all the well-known hits along with Christmas favorites like “Run Rudolph Run” as Sara Evans brings the spirit of the holidays to the Seneca Allegany Event center for one magical night!

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First Day Hike at Allegany State Park

First Day Hike At Allegany State Park

Discover the history of Allegany State Park- January 1, 2024. New York's State Parks and Historic Sites celebrates our Centennial in 2024, commemorating the 100th anniversary of the founding of our parks and sites system. Help us kick off this yearlong celebration and get your New Year off to a great start with a hike in Allegany State Park along the newly finished Quaker Run Area Multi-Use Trail.

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