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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Canadian Friendship Week at Holiday Valley Resort: Celebrating Winter Fun and Friendship
Every January, Holiday Valley Resort in Ellicottville, NY, hosts a special event known as Canadian Friendship Week, celebrating the strong bond between the United States and Canada.
The Slopes Are Calling
Grab your skis and snowboards because the slopes are calling your name!
The Enchanted Mountains is home to Holiday Valley Resort and HoliMont.
End-of-Summer Adventures in the Enchanted Mountains
As summer winds down, there’s no better time to soak up the last rays of sunshine and enjoy the great outdoors. Whether you’re an adventure seeker, a nature lover, or someone looking to relax, here’s a guide to the best things to do before summer says goodbye.
Holiday Valley's New Years Eve Celebration and Torchlight Parade 2024-2025
Have a blast as you close out 2024 with a fun, family-friendly party that culminates with an incredible fireworks display.
Valentine's Wine Tasting Train Ride
Two Locations in Cattaraugus County named in Top 10 Hidden Hidden Gems of WNY 2011
In 2011, an article written by Christine A. Smyczynski for the Member Connection, the magazine for AAA Members, two of the treasures of the Enchanted Mountains of Cattaraugus County have been named in the top 10 Hidden Gems in Western New York by AAA.
Live Music with the Iron Eyes Experience
Get ready to rock and join the fun at Ellicottville Brewing Co. - Little Valley on July 13th from 1-4pm for an unforgettable afternoon of live music with the Iron Eyes Experience!
Come groove to the sounds of this talented band and enjoy a fun-filled afternoon with friends and family. Whether you're a fan of rock, blues, or just great music, Iron Eyes Experience is sure to bring the energy!
Cabana Bar Music Series
The Cabana Bar is the place to hang out this summer, especially on Friday Nights for the Cabana Bar Music Series. With amazing views, vibes, and libations, this covered outdoor bar is a great place to hang out when you're in Ellicottville for the weekend.
Cabana Bar 2025 Summer Music Lineup:
June 6th - Campfire Junkie - 5:30pm - 8:30pm
June 13th - Jay McDonnell Duo - 5:30pm - 8:30pm
June 20th - Henry's Summer Kitchen - 5:30pm - 8:30pm
June 27th - Sweet Degenerates - 5:30pm - 8:30pm
Crawl Outta Fall
Start your Beer and Wine Festival experience a day early as you Crawl Outta Fall. Guests register in the lobby of the Tamarack Club and pick up a passport that features all the locations to visit for drink specials that evening. Registration takes place between 4 - 7PM and live music will be playing in Edna's at the Tamarack Club. Only $15 to participate.
Photo credit: Holiday Valley Resort
Meet at Civil War Soldier!
This Veterans Day, November 11th from 2-4 pm, honor our heroes by joining the Citizens Advocating Memorial Preservation (C.A.M.P) and historian Ed Brodbeck for a FREE special event at the Civil War Memorial on the corner of Court and Seventh in Little Valley. As they pay tribute to those who have served our nation, Ed Brodbeck will bring history to life, portraying a typical Union soldier from the Civil War.
Summer Music Festival
Deer Lick Conservation Area
Terms of Use and Privacy Policy
Welcome to the Official Enchanted Mountains Web site. Cattaraugus County has created this privacy statement in order to demonstrate our firm commitment to privacy for our web site users. Other web sites operated by state and county agencies have different policies. We suggest that you read the privacy policies for each web site that you visit, and any external site that you visit through a link appearing at this site. The privacy statement may change at any time.
Night Skiing at Holiday Valley Resort
Have you ever gone skiing or snowboarding at night? Holiday Valley offers night skiing starting at 3:30PM with about 37 night trails, all accessed by 13 high-tech lifts.
Holiday Valley Resort's has various options for night passes like the following:
- Weekday Night Pass from 3:30PM-Close (can vary)
- Weekend Night Pass from 3:30PM-10PM
- Weekend / Holiday All Day Pass
- Saturday & Sunday All Day Pass
- Weekday All Day
- and more like season pass!
An Adventure on the Ellicottville Bike Trails
The blog was created after the adventure in 2010.
Fireworks in Cattaraugus County 2025
Education in Nature