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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Welcome

We are naturally yours to enjoy on the "other side of New York State." We are the Enchanted Mountains of Western New York State. 

Experience the thrill of discovery in Cattaraugus County—Western New York’s ultimate playground for adventure seekers and nature lovers! From the moment you arrive, you’ll be captivated by rolling hills, lush forests, and sparkling waterways that beckon you to explore!

 

Zoar Valley

View at Zoar Valley

Zoar Valley is 2,297 acres of beautiful and dangerous canyon river valley for fishing, hiking, rafting, canoeing and kayaking.

Nannen Arboretum

Walking around Nannen Arboretum
A non-profit, volunteered based organization dedicated to providing home garden and natural resource education, test plots for research, and an opportunity for nature appreciation and leisure.

Allegany State Park

Boater on Red House Lake
With over 65,000 acres, this is the largest state park in New York State and is open year 'round with a multitude of outdoor activities for every season and every taste.

End-of-Summer Adventures in the Enchanted Mountains

Kayaker on Quaker Lake

As summer winds down, there’s no better time to soak up the last rays of sunshine and enjoy the great outdoors.​ Whether you’re an adventure seeker, a nature lover, or someone looking to relax, here’s a guide to the best things to do before summer says goodbye.

Rock the Park!

Rock the Park

Get ready for a rocking good time at Allegany State Park on Quaker Beach on Friday, July 18 from 5pm - 9pm. 

  • 5-8:30pm: "Ask the Naturalist" and yard games, including Kickball (for all!) from 5-6pm! 
  • Many unique vendors and treats
  • 7-9pm: Live music by Marshmellow Overcoat 

It's sure to be a great time for everyone! 

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Silent Book Club at Nannen Arboretum

Pathway at Nannen Arboretum
Sit and read for an hour in nature!
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Signs of Spring Evening Walk at Allegany State Park

Allegany State PArk

Spring is here! Join an Allegany State Park Naturalist for a "Signs of Spring Evening Walk" explaining Allegany State Park's blossoming spring critters on Wednesday, April 23rd from 6:30-8:00pm. Participants will be treated to some early signs of spring that may include display flight of American Woodcock, chorusing amphibians, newly emerged spring plants and much more. Come early and celebrate Earth Day with making bird feeders using recyclable materials. Earth Day is all about environmental stewardship, and this activity is a meaningful way to reduce waste and support local wildlife.

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Insect Exploration Day

Spider at Pfeiffer Nature Center
Get Ready to Crawl into the Fascinating World of Insects!
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Winter Family Fun Walk with Allegany State Park

Redhouse Lake at ASP

Beat the winter blues and join us for a winter filled with fun indoor and outdoor activities. Allegany State Park and the Pat McGee Trail will be bustling with activities provided by the Allegany Region Environmental Educators. 

Pat McGee Trail nature walk begins at 1:00 p.m. at the New Albion Road parking area of the trail.

For more information, please contact the Environmental Education/Recreation Department at 716-265-8366 or 716-379-6941.

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Tri-County Trout Derby

Fishing in the Cattaraugus Creek
Participate in the trout derby!
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Orionid Meteor Shower at Allegany State Park!

ASP Field and Sky

Head over to Camp Allegany on October 19th at 6:30 PM for a spectacular evening under the stars at Allegany State Park.

Enjoy a night filled with “out of this world” crafts, a chance to learn about the constellations, and the highlight of the evening – watching the meteor shower in the open sky!

This family-friendly event is completely FREE, making it a perfect outing for all ages. Don’t miss this opportunity to experience the wonders of the night sky in a beautiful natural setting

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Tri-County Trout Derby

Fishing in the Cattaraugus Creek
Participate in the trout derby!
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Run Club with ASP

Pat McGee Trail
May flowers are blooming, so it’s time to get moving!
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