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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Rock City Park

A hiker and their dog taking a break at Rock City Park
A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Campground Adventures

Ischua Creek next at Campground Adventures
Campground Adventures, your premier glamping and camping destination in Western New York! Located on the banks of Ischua Creek, situated within Enchanted Mountains, nestled between Allegany State Park and Letchworth State Park.

American Hawkeye

Baby bird at American Hawkeye
They are ready to share the world of falconry with you and your family, friends or event!

Griffis Sculpture Park

Sculpture at Griffis Sculpture Park
Interact with sculptures in the woods, fields and by ponds on over 400 acres at America's largest and oldest sculpture park

Yoga in the Blueberry Patch at Burdick Blueberries

Blueberries at Burdicks

Escape to the serene surroundings of Burdick Blueberries on July 31st at 6:00pm, for an unforgettable evening of yoga and nature! 

Join Laura Solly, Ellicottville-based yoga instructor, for an all-levels outdoor yoga session nestled in the picturesque blueberry patch, overlooking the beautiful fields. Breathe deeply, stretch out, and reconnect with nature as you savor the sweetness of summer. 

Before or after class, enjoy pick-your-own blueberries and flowers, and soak in the tranquil atmosphere. 

Dates
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Rock the Park!

Rock the Park

Get ready for a rocking good time at Allegany State Park on Quaker Beach on Friday, July 18 from 5pm - 9pm. 

  • 5-8:30pm: "Ask the Naturalist" and yard games, including Kickball (for all!) from 5-6pm! 
  • Many unique vendors and treats
  • 7-9pm: Live music by Marshmellow Overcoat 

It's sure to be a great time for everyone! 

Dates
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End-of-Summer Adventures in the Enchanted Mountains

Kayaker on Quaker Lake

As summer winds down, there’s no better time to soak up the last rays of sunshine and enjoy the great outdoors.​ Whether you’re an adventure seeker, a nature lover, or someone looking to relax, here’s a guide to the best things to do before summer says goodbye.

Embracing Autumn Adventures

Fall Banner

As the leaves start to change and a crispness fills the air, there’s an undeniable excitement that comes with the arrival of fall!