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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Griffis Sculpture Park

Sculpture at Griffis Sculpture Park
Interact with sculptures in the woods, fields and by ponds on over 400 acres at America's largest and oldest sculpture park

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Night Skiing at Holiday Valley Resort

Night Skiing Holiday Valley Resort (2014-02-04)

Have you ever gone skiing or snowboarding at night? Holiday Valley offers night skiing starting at 3:30PM with about 37 night trails, all accessed by 13 high-tech lifts.

Holiday Valley Resort's has various options for night passes like the following:

  • Weekday Night Pass from 3:30PM-Close (can vary)
  • Weekend Night Pass from 3:30PM-10PM
  • Weekend / Holiday All Day Pass
  • Saturday & Sunday All Day Pass
  • Weekday All Day
  • and more like season pass!

2024 Silver Bells Holiday Show

Ray Evans Marquee
Celebrate the holidays with your Ray Evans family in our yearly tradition!
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Cattaraugus County Geology Trail

Hiker going through the rocks at Little Rock City

Many people are surprised to hear of the natural wonders that can be found less than an hour south of the great Niagara Falls in the quiet, rural Cattaraugus County. Rock cities, ancient glacial valleys, vertical-cliffed gorges, and continental divides are just a few of the sights one may see on a day trip through the area.

Little Valley

Hikers on the Pat McGee Trail

Little Valley is a town in Cattaraugus County, New York. The town is named after its local geographical setting, a relative comparison of two tributaries (the other being the neighboring Great Valley) of the Allegheny River.

Allegany River Rest Area

Allegany Rest Area
The Allegany River Rest Area serves westbound traffic on Rt. 86, between exits 24 and 23 in the town of Allegany.

Little Valley Community Day

Village of Little Valley Sign

Kick off the summer on June 21st, 2025 when all of Main Street in Little Valley will be closed for the inaugural Little Valley Community Day! Over 30 vendors will fill the street along with food trucks, family activities, children's games, live music, bounce houses and more! The event will run from 1pm until 9pm. This is a rain or shine event.

 

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Groups

Let us help you plan your groups visit to the Enchanted Mountains!

Spring Openings 2025

Boys on a rock at Rock City Park

Breathe in the fresh air and relish the expansive beauty of the Enchanted Mountains with these exciting spring openings!

Explore the scenic trails at Griffis Sculpture Park, which spans 450 acres and showcases over 250 steel scu

Cookie Decorating at EBC in Little Valley

Outside view of EBC in Little Valley

Get in the holiday spirit and unleash your creativity as you decorate delicious cookies with a variety of colorful frostings, sprinkles, and edible decorations. Whether you're a beginner or a seasoned baker, this hands-on workshop is perfect for all ages and skill levels.

During the workshop, you'll learn tips and tricks from Cupcaked Bakery, who will guide you through different techniques to create beautiful and unique designs. It's a great opportunity to spend quality time with loved ones, make new friends, and take home some scrumptious treats to share.

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Southern Tier Symphony Holiday Brass at the Quick Center

Regina A. Quick Center for the Arts

Celebrate the season with an exciting performance by the Southern Tier Symphony! The Holiday Brass concert brings bold, joyful sounds to ring in the holidays.

Showtime is Friday, December 5th, 2025 at 7:30pm. Tickets are $20 for adults, $18 for senior citizens and SBU staff & faculty, and $5 for students. 

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