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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Warm Weather Fun!

The start of all of your Spring and Summer Fun is upon us!
Snowshoe Hikes at ASP

I Love My Park Day at Allegany State Park

Griffis Sculpture Park 2025 Events

First Day Bike Ride at Allegany State Park 2024

Next Level Mountain Biking will be leading a ride in the Red House area. Meet at the Administration Building at 11:00 am on January 1, 2024. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day.
Autumn in Allegany

Come out to Allegany State Park on October 5th at 9:30am to experience "Autumn in Allegany"!
This FREE event will be held in the Red House Area of the park at the Administration Building and is perfect for all ages! Participants will learn basic watercolor techniques and create their own masterpieces under the guidance of naturalists. All materials are provided, so you just need to bring your creativity!
Schedule of Events:
Christmas in Allegany 2023

It's Christmas In Allegany Santa House season!
Visit with Santa and Mrs. Claus at their house in Allegany.
Taste of Ellicottville

Taste all of the different flavors that Ellicottville has to offer! Walk around the village to taste-test some of the restaurant's favorite dishes. Local restaurants will be serving up small bites and signature dishes that showcase the best of Ellicottville's culinary scene. There will be live music indoors and tastings lining Monroe and Washington Streets.
Pro tip: You can purchase your tickets ahead of time to skip the lines!
Savage Road Bridge - Catt. Creek Public Stream Access
First Day Bike Ride at Allegany State Park 2025

First Day Bike. Next Level Mountain Biking will be leading a ride in the Red House area. Meet at Camp Allegany at 11:00 am on January 1, 2025. The pace and the length of the ride will be moderate and be determined by the participants. Participants may split into different paced groups, if necessary. No one will be left behind. Fat tire bikes are suggested, given the range of conditions likely to be present, however, use your best judgement for the conditions of the day. Questions: Contact Kristian Reiber at 716-785-2685.
Franklinville
The Town of Franklinville is an interior town, located in the northeast quadrant of the county.