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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" ethos and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
Grounded Authenticity: Embracing natural, raw beauty without artificial filters or over-commercialization
Mystical Wonder: Cultivating a sense of magic, exploration, and awe in everyday outdoor experiences
This is due to the stories from native american culture, the history of immigrants, geography and trails developed by residents.
Balanced Vitality: Honoring the local "work hard, play hard, rest deeply" ethos
Inclusive Stewardship: Protecting the land while ensuring it feels welcoming and accessible to all visitors.
Pillars
Pristine Playground - Focus: Allegany State Park, dense forests, waterways, and changing seasons.
Enchanted Small Towns: Local artisan communities, indigenous heritage with the Seneca Nation of Indians, historic villages and local hospitality.
Recharging Sanctuary - Focus: Disconnecting from digital noise, peaceful retreats, and mental clarity; Promoting BnBs, cabins, trails, stargazing spots, and slow-paced weekend getaways
Brand Truth
The undeniable, foundational reality of our region is that it makes the brand promise credible.
Unspoiled Playground: The Enchanted Mountains, Cattaraugus County, is an authentic, rugged, and vast landscape of state parks, historic trails, and waterways that remains pristine and uncrowded, offering a genuine escape from dense urban life.
Adjectives
- Natural
- Enchanted
- Mystical
Promise
To provide an authentic, uncrowded natural sanctuary where you can escape the noise, recharge your spirit, and discover your own moments of outdoor wonder.
Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
So Much Diversity this Weekend
Galentine's Chunky Blankets at Tri-County Arts Council
Learn how to finger knit your very own ultra-soft chunky yarn blanket—no needles or experience required! In this hands-on class, you’ll work with six skeins of plush chenille yarn to create a beautiful 35” x 60” blanket that will be perfect during the colder months.
They’ll guide you step-by-step through the finger knitting process, teach you how to care for your finished piece, and help you relax and enjoy the meditative rhythm of working with your hands.
Fine Art & Craft Market
Needle Felting a Valentine Garland at Tri-County Arts Council
In this class, you will create a needle felted valentine themed garland using wool roving. The technique you will be using involves repeatedly poking a needle through the felt to compact the wool. You will be using heart-shaped cookie cutters to guide you in shaping the wool. You will then attach your hearts and beads onto the garland strand. The length of your finished garland will depend on how many hearts and beads you can make during the class time, and on how you choose to space them apart on the strand.
Tri-County Arts Council: Intermediate Soap Making Class
"Postcards from Puccini" at the Quick Center for the Arts
Experience a passion and drama filled vocal performance presented by Robert Grayson and Paul Groves Studios. "Postcards from Puccini" brings iconic operatic moments to life in a stirring tribute to one of opera's most beloved composers.
Showtime is Friday, October 17th, 2025 at 7:30pm. Tickets are $20 for adults, $18 for senior citizens and SBU staff & faculty, and $5 for students.
Tri-County Arts Council: Tree Painting Workshop
As Christmas approaches, join Jessica Borchert on December 7th from 5:00 PM to 7:00 PM for a magical painting session. Learn to create a beautiful Christmas tree, making a heartfelt gift perfect for your loved ones.
Cost:
$30 - Artisan Members & Above
$40 - Basic/Family Members & Non-Members
Intro to Stained Glass at Tri-County Arts Council
What’s included in this 2-part class:
Everything you need to make your own piece of stained glass. They'll have all kinds of glass to choose from, tools to cut and grind the glass into shape, copper foil for edges, solder and all the tools to apply it.
They will have several designs to choose from.
You get to take home your stained glass piece at the end of the second day.
Please wear closed-toe shoes and be prepared to stand for most of the class.
**They need at least 4 signups to make the class happen, consider bringing a friend!**
Wheel Throwing at Tri-County Arts Council
The Nature of Watercolor at Tri-County Arts Council
This class welcomes all levels of watercolor experience—whether you’re a complete beginner or have been painting for years. Each session is tailored to meet individual skill levels, helping every student grow and refine their technique. You’ll choose from a selection of pre-drawn nature-themed outlines to paint, allowing you to focus on developing your watercolor skills without the pressure of drawing. All supplies are provided, and your finished artwork will be ready to frame in an 8” x 10” frame.
Wheel Throwing at Tri-County Arts Council
Tri-County Arts Council Presents Ed. Simone
Help
Do you need help with something on the Enchanted Mountains website?
Events
Are you an event organizer who has an upcoming event in the Enchanted Mountains (Cattaraugus County)?
Places
Do you have a business or point of interest that you'd like to see on the Enchanted Mountains website?
Tourism Assistance
We may assist visitors, organizations, businesses and others in various ways.
Plan an Adventure
Would you like to visit the Enchanted Mountains (Cattaraugus County) but need help planning a trip? Please contact us.
Places in EM
Do you operate an organization or business in the Enchanted Mountains?
Event Organizers
Are you organizing an event in the Enchanted Mountains?
Grants
If you organize an event, program or activity in Cattaraugus County then you may want to check out the Tourism Promotion Grant Program!
Tourism Promotion Grant Program (Group B Bed Tax Grant)
Questions
If you have questions about traveling, tourism or outdoor recreation then please contact us.
Bed Tax Grant Online Advertising
What does the Bed Tax Grant cover on Online Advertising?
Online Advertising types that are covered:
- Clicks to Website
- Ad Impressions
- Facebook/Instagram Digital Ads
- Facebook Website Conversions
- Facebook Page Post Engagement/Boosts FKA Promoted Posts
- Facebook Page Likes
- Facebook / Instagram Video Views
- Other online advertising
Get Organized
These elements will help you plan your campaign.
- What message(s) do you want to spread?
- What is the most important thing you want to share?
- Please be sure to gather images and/or videos that you'd like to use.
- What action(s) do you want visitors to take?
Base Requirements
EM in Content
Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.
Example:
Rock City Park is in the Enchanted Mountains of New York State.
See Referencing the Enchanted Mountains.
Logo on the page
Enchanted Mountains logo on the campaign landing page which links to EnchantedMountains.com. The logo must remain on said page for a year from the campaign start date.
The EM logo has to be in your Footer or Sidebar on every page; See Referencing the Enchanted Mountains. The website has to be reviewed by Economic Development, Planning & Tourism.
Approval
Tourism must review of the landing page prior to the campaign's start date.
Placing Ads
You will work with Tourism to help you plan your advertising campaign. Please note on Facebook / Instagram ad placements, we may need access to your Page.
Billing
We place the advertisement when it has been reviewed and approved.
Mentioned in "About"
About section should mention how your destination is in Cattaraugus County, the Enchanted Mountains of Western New York.
Requirements
Just like other online advertising you have to have EM info on your landing page.
Tri-County Arts Council: Pet Painting Workshop
Join Jessica Borchert on November 19th from 5:00 PM to 7:00 PM for a vibrant workshop where you’ll use bright colors and a grid technique to create a stunning portrait of your pet. The class will use a 14" x 11" canvas. While we’d love to meet your pet in person, please bring a photo reference of your furry friend instead.
Cost:
$30 - Artisan Members & Above
$40 - Basic/Family Members & Non-Members
Tri-County Arts Council: Rubber Duck Still Life Workshop
Join Jessica Borchert on November 2nd from 1:00 PM to 3:00 PM for a delightful painting class that will bring back the whimsical joy of a rubber duck. In this session, you’ll create a vibrant masterpiece on a 14" x 11" canvas.
Cost:
- $30 for Artisan Members and above
- $40 for Basic/Family Members and Non-Members
For more details and to reserve your spot, visit http://www.tricountyartscouncil.org
Olean's Community Wide Garage Sales
Tri-County Arts Council Presents New York Theater Ballet
Winter Art Crawl at The Onohsagwe:de' Cultural Center
Join the Onöhsagwë: de’ Cultural Center for a day of shopping. Native artists and craftspeople will be set up indoors, throughout the building. Free and open to the public. Museum admission is free for the day.
Community Hike at Pfeiffer Nature Center
Take a break and enjoy the beauty of the season with a moderate-level hike through the Pfeiffer Nature Center's Lillibridge property on Thursday, November 13th at 2:00pm. Whether you bring a friend or come on your own, it's the perfect way to get some fresh air, exercise, and relaxation.
Leashed dogs are welcome!
Ellicottville Fine Art & Craft Show
Randolph's Country Christmas
Randolph’s Country Christmas is an annual event. Starting off the day is Randolph Holiday Arts & Crafts Show and the Christmas Magic Show!
Looking for a great opportunity to pick up the perfect one-of-a-kind gift for the holidays? Randolph Central School is excited to announce that the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District. Browse the vendors along with a concession stand and bake sale.
Randolph's Country Christmas
Randolph’s Country Christmas is an annual event. Starting off the day is Randolph Holiday Arts & Crafts Show and the Christmas Magic Show!
Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays? Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District. Browse the vendors along with a concession stand and bake sale.
Randolph's Country Christmas
Randolph’s Country Christmas is an annual event. Starting off the day is Randolph Holiday Arts & Crafts Show and the Christmas Magic Show!
Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays? Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District. Browse the vendors along with a concession stand and bake sale.