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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Bacon, Bourbon, & Brotherhood at RocketCup Coffee!

Rocket Cup Coffee- Cattaraugus

Gather the guys for an evening filled with bold flavors, good vibes, and a crash course in all thing's bourbon and bacon with RocketCup Coffee, Cattaraugus, on February 8th, at 6pm. Perfect for both bourbon enthusiasts and beginners, this tasting class is a celebration of indulgence and camaraderie.

What to Expect:

Dates
, -

Villaggio

The famous meatball from Villaggio
A relaxed Italian restaurant in the heart of Ellicottville, NY.

Wright Farms, Inc.

View from outside at Wright Farms
A family-owned farm that has been in business since 1840 producing maple syrup.

The Hatch Cafe

Margherita Pizza at The Hatch Cafe at SUNY JCC Olean
Treat yourself to lunch at The Hatch Cafe, located on The Jamestown Community College campus and open to anyone!

Highbanks Campground

View of docks at Highbanks Campground
Overlooking the scenic Allegheny Reservoir, Highbanks Campgrounds boasts camping at its best.

American Museum of Cutlery

The American Museum of Cutlery Front window display
Step inside this museum and learn the fascinating stories of how cutlery has been an important component of American history.

The Songin Farm

Girls posing at The Songin Farm
A rural family farm with multiple fields of sunflowers that you can hike through!

Rock City Park

A hiker and their dog taking a break at Rock City Park
A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Rosebud Estates

Teaching classical horsemanship principles in dressage, saddleseat, western riding, natural horsemanship and riding over fences.

Portville Historical & Preservation Society

Portville Historical Preservation Society

The Portville Historical and Preservation Society is an educational agency, chartered by the Regents of the State of New York. It was established in 1986 in response to renewed interest in the preservation of Portville's past.

Olean

Olean streetscape

Olean is a town in Cattaraugus County, New York. The name is derived from the Latin word "oleum" due to the discovery of crude oil in nearby Ischua.

Old Library Hotel

Suite at The Old Library Inn
A unique boutique inn, full of modern Victorian charm with seven unique rooms.