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Paddling the Allegheny River Rack Card

Take your paddle to the Allegheny River and hop on your kayak, canoe or stand-up paddleboard.

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

Pillars

Brand Truth

Adjectives

Natural
Enchanted
Mystical

Promise

Brand Story

Core Elements

Logos

View the Logos of the Enchanted Mountains

Tone of Voice

Photography

Typography

Fonts for the Enchanted Mountains

Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

News & Information

We, Enchanted Mountains (Cattaraugus County) Tourism, post news releases for the media / press on our Press Releases page, on our blog and may post on www.CattCo.org/news but we get a lot of our news from the sources below.

News & Information Sources

A list of news and information sources that are in or around the Enchanted Mountains. These sources may be newspapers, magazines, or websites.

The Villager - weekly Newspaper covering Ellicottville, New York
EllicottvilleNow - bi-weekly newspaper covering Ellicottville, NY and surrounding area.
Times Herald - daily newspaper covering Olean, NY and five counties.
The Salamanca Press - Weekly newspaper covering Salamanca, NY and the surrounding area.
The Buffalo News - daily newspaper covering Buffalo, NY and the surrounding area.
The Post-Journal - daily newspaper covering Jamestown, NY and the surrounding area.
The Bradford Era - daily newspaper covering Bradford, PA and the surrounding area.

Questions

Facts

Facts from around the Enchanted Mountains

First NASCAR Points Champion from Northeast USA

Race at the Pennyroyal Race Track with the text "In those days it was "run what you brung!" Just try to keep all four wheels on the track!

The very first NASCAR points champion from the Northeast part of the USA, Bill Rexford, began his career at the Pennyroyal Race Track in Leon, NY.

Bill is NASCAR's youngest Cup Champion and the 1950 NASCAR points champion, which was the second year of the NASCAR Cup Series Championship.

While the Pennyroyal Race Track in Leon is back to being a field you can learn more about the history of the Pennyroyal Race Track on HistoricPath.com

View a gallery of photos about the Pennyroyal Race Track

Learn more about Bill Rexford on Wikipedia

Socialize with Us

Where else may you want to socialize with the Enchanted Mountains

End-of-Summer Adventures in the Enchanted Mountains

As summer winds down, there’s no better time to soak up the last rays of sunshine and enjoy the great outdoors. Whether you’re an adventure seeker, a nature lover, or someone looking to relax, here’s a guide to the best things to do before summer says goodbye.