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Welcome

We are naturally yours to enjoy on the other side of New York State. We are the Enchanted Mountains of Western New York State where beautiful scenery displays forested, rolling hills and clean, sparkling lakes.

Location

Located in Western New York's scenic uplands, Cattaraugus County is a panorama of thriving communities, rolling farmlands, forests and picturesque waterways. Its wooded hilltops overlook valleys sculptured by glaciers of the Ice Age.

Griffis Sculpture Park

Sculpture at Griffis Sculpture Park
Interact with sculptures in the woods, fields and by ponds on over 400 acres at America's largest and oldest sculpture park

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

The Songin Farm

Girls posing at The Songin Farm
A rural family farm with multiple fields of sunflowers that you can hike through!

Saturday with Santa at Allegany State Park - 2024

Christmas at ASP

HO! HO! HO! The holidays are fast approaching and there's no better way to get into the spirit than by spending some time in Allegany State Park. Join the Environmental Education Department on Saturday, December 7th for a fun, festive, family event- Saturday with Santa!

In this, the season of giving, we are asking event participants to bring non-perishable food items and/or an unwrapped toy to be donated to a local food pantry and Toys for Tots. This is sure to be a great day! Don't miss out! 

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Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.

Annual WNY Maple Weekends

Maple Syrup at Maple Glen Sugar House
Several maple producers through the Enchanted Mountains celebrate NYS Maple Weekends.
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Holiday Valley Resort

Skiers coming down the hill at Holiday Valley Resort
A resort in Western NY for mountain biking, skiing, snowboarding, hiking, golfing, zipline adventure park and more!

Allegany State Park Trails

Hiking at Allegany State Park

Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.

First Day Hike at ASP!

Allegany State Park

Date & Time: Wednesday, January 1, 2025, from 10:00 AM - 12:00 PM

Location: Allegany State Park - Red House Area (Allegany)

Event Details:

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Cabana Bar Music Series

Musician at the Cabana Bar at Holiday Valley Resort

The Cabana Bar is the place to hang out this summer, especially on Friday Nights for the Cabana Bar Music Series. With amazing views, vibes, and libations, this covered outdoor bar is a great place to hang out when you're in Ellicottville for the weekend. 

Cabana Bar 2025 Summer Music Lineup:

June 6th - Campfire Junkie - 5:30pm - 8:30pm

June 13th - Jay McDonnell Duo - 5:30pm - 8:30pm

June 20th - Henry's Summer Kitchen  - 5:30pm - 8:30pm

June 27th - Sweet Degenerates - 5:30pm - 8:30pm

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Franklinville

Launch at Case Lake

The Town of Franklinville is an interior town, located in the northeast quadrant of the county.

Case Lake

Fisherman enjoying Case Lake
A great small lake to go fishing or paddling!

Randolph's Country Christmas 2023

Randolph Country Christmas

Randolph’s Country Christmas is an annual event that takes place during the first full weekend of December. Starting off the day is Randolph Holiday Arts & Crafts Show.

Looking for a great opportunity to pick up the perfect one of a kind gift for the holidays?  Randolph Central School is excited to announce the annual RCS Arts and Crafts Show will take place at the High and Elementary School GYMS of Randolph Central School District on Saturday, December 2nd from 10am until 4pm. Browse the vendors along with a concession stand and bake sale.

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Challenger Learning Center's 15th Anniversary Celebration

Kids at Challenger Learning Center

Join the Challenger Learning Center in celebrating 15 years of Community Service!

To mark this special occasion, they will be hosting a Chicken BBQ by Carson's and an Open House.

Event Highlights:

Delicious Chicken BBQ ($15)
Open House
Fun Activities for Kids

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