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Gin Mill

Gin Mill located in Ellicottville
Bar and restaurant located in the village of Ellicottville.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Float the Allegheny

Friends floating the Allegheny River in Olean area
Float the Allegheny River in a non-timed regatta with music, food and more!
Dates

St. Bonaventure presents: An Evening with Carson Waterman

Regina A. Quick Center for the Arts

Carson Waterman, a distinguished artist and revered cultural figure for the Haudenosaunee people of the Seneca Nation, will discuss his life and artwork in a special presentation at St. Bonaventure University on Wednesday, April 2nd at 5:00pm in the Rigas Theater of the Regina A. Quick Center for the Arts. 

Dates
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Red House

Red House Lake

Red House is a town in Cattaraugus County, New York. As of the 2000 census, the town population was 38, making it the least populous town in the state. The name comes from a small stream, Red House Creek.

Allegany State Park Equestrian Trails

Horse trail kiosk at Allegany State Park

Trails:

Allegany State Park has set aside 55 miles of trails spread out on 65,000 acres, specifically for summertime equestrian use. The horse trails are on a series of interconnecting loop trails that utilize gravel park roads, abandoned town roads and abandoned railroad rights-of-way. You will ride on hillside, rolling and level trails.

Footing:

Good footing for horses throughout woodland settings.

Markings:

There is an informative free horse trail map that can be obtained in the park rental offices.

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Hike Through the Rocks

Hiker at Little Rock City
Throw on your hiking shoes and pack up your tent, sleeping bag, favorite camping snacks and enjoy some hiking and primitive camping at Little Rock City.

Salamanca Area Historical Society honors Ray Evans 2013

Ray Evans

Perhaps a little known fact is that Ray Evans, co-lyricist of the Christmas Classic was a native of Salamanca, NY.  Salamanca knows it however, and honors him each year with the Silver Bells Festival.  Now there's one more way he is forever remembered in the town in which he was born and raised i