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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Challenger Learning Center's 15th Anniversary Celebration

Kids at Challenger Learning Center

Join the Challenger Learning Center in celebrating 15 years of Community Service!

To mark this special occasion, they will be hosting a Chicken BBQ by Carson's and an Open House.

Event Highlights:

Delicious Chicken BBQ ($15)
Open House
Fun Activities for Kids

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ASP Bike Rodeo

Boy biking in ASP

Get Ready for a Fun Ride!  Join Allegany State Park for a Bike Rodeo on July 17th at the Red House Picnic Shelter from 1:00 p.m. to 2:30 p.m.! 

Bring your little cyclists for an afternoon of fun and skill-building at our specially designed bike course. Our Bike Rodeo is the perfect place for kids to test their bike handling skills, build confidence, and have a blast!  

What to Expect:

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Welcome

We are naturally yours to enjoy on the other side of New York State. We are the Enchanted Mountains of Western New York State where beautiful scenery displays forested, rolling hills and clean, sparkling lakes.

Location

Located in Western New York's scenic uplands, Cattaraugus County is a panorama of thriving communities, rolling farmlands, forests and picturesque waterways. Its wooded hilltops overlook valleys sculptured by glaciers of the Ice Age.

Saturday with Santa at Allegany State Park - 2024

Christmas at ASP

HO! HO! HO! The holidays are fast approaching and there's no better way to get into the spirit than by spending some time in Allegany State Park. Join the Environmental Education Department on Saturday, December 7th for a fun, festive, family event- Saturday with Santa!

In this, the season of giving, we are asking event participants to bring non-perishable food items and/or an unwrapped toy to be donated to a local food pantry and Toys for Tots. This is sure to be a great day! Don't miss out! 

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Otto Stadial Site

Aerial of Otto Stadial Site - source: Cattaraugus County Parcel Viewer
The stadial site in Otto is a place like no other as it is one of only two known places in New York to have preserved till layers from first three glacier movements (of four) during the Pleistocene Ice Age

Saturday with Santa at Allegany State Park!

Santa at ASP

HO! HO! HO! The holidays are right around the corner, and there's no better way to get into the spirit than by spending a fun-filled day at Allegany State Park for a Saturday with Santa on Saturday December 6th from 11:00am - 3:00pm. 

Join the Environmental Education Department for a festive family event featuring crafts, games, photos with Santa, and plenty of holiday cheer. 

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Annual WNY Maple Weekends

Maple Syrup at Maple Glen Sugar House
Several maple producers through the Enchanted Mountains celebrate NYS Maple Weekends.
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Saturday with Santa at Allegany State Park - 2025

Christmas at ASP

HO! HO! HO! The holidays are fast approaching and there's no better way to get into the spirit than by spending some time in Allegany State Park. Join the Environmental Education Department on Saturday, December 6, for a fun, festive, family event – Saturday with Santa! 

In this, the season of giving, we are asking event participants to bring non-perishable food items and/or an unwrapped toy to be donated to a local food pantry and Toys for Tots. This is sure to be a great day! Don't miss out!

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Education in Nature

Path at Nannen
There are plenty of fun and educational activities to do with the entire family in the Enchanted Mountains of Cattaraugus County.

Holiday Valley Resort

Skiers coming down the hill at Holiday Valley Resort
A resort in Western NY for mountain biking, skiing, snowboarding, hiking, golfing, zipline adventure park and more!

Allegany State Park Trails

Hiking at Allegany State Park

Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.

Portville Historical & Preservation Society

Portville Historical Preservation Society

The Portville Historical and Preservation Society is an educational agency, chartered by the Regents of the State of New York. It was established in 1986 in response to renewed interest in the preservation of Portville's past.

Old Library Hotel

Suite at The Old Library Inn
A unique boutique inn, full of modern Victorian charm with seven unique rooms.

Saturday with Santa at Allegany State Park 2023

Red House at Allegany State Park

HO! HO! HO! The holidays are fast approaching and there's no better way to get into the spirit than by spending some time in Allegany State Park. Join the Environmental Education Department on Saturday, December 2nd for a fun, festive, family event- Saturday with Santa!

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Christmas in Allegany 2023

Santa and Mrs. Claus in Allegany

It's Christmas In Allegany Santa House season!

Visit with Santa and Mrs. Claus at their house in Allegany.

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Franklinville

Launch at Case Lake

The Town of Franklinville is an interior town, located in the northeast quadrant of the county.