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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
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Brand Story
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Core Elements
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Logomark
Variants
Lockups
Tone of Voice
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Photography
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Typography
x
Color
x
Social
x
Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Monthly Drum Circle at Griffis Sculpture Park
Warm Weather Fun!
![Summer Fun Collage](/sites/default/files/styles/large/public/2023-04/spring-photo-collage.jpg?itok=ISs3XQQb)
The start of all of your Spring and Summer Fun is upon us!
Education in Nature
Two Locations in Cattaraugus County named in Top 10 Hidden Hidden Gems of WNY 2011
![Griffis and Rock City](/sites/default/files/styles/large/public/2023-04/201106-wny-aaa-gems_0.jpg?itok=_C-_4Yx9)
In 2011, an article written by Christine A. Smyczynski for the Member Connection, the magazine for AAA Members, two of the treasures of the Enchanted Mountains of Cattaraugus County have been named in the top 10 Hidden Gems in Western New York by AAA.