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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Wright Farms, Inc.

View from outside at Wright Farms
A family-owned farm that has been in business since 1840 producing maple syrup.

Freedom

Freedom Speedway race

The town of Freedom, NY is full of farms and woodland. The hamlet of Sandusky is in the Town of Freedom. According to the United States Census Bureau, the town has a total area of 40.6 square miles, of which, 40.3 square miles of it is land and 0.3 square miles of it (0.64%) is water.

Portville

pond and swan at Sprague's Maple Farms in Portville, NY

Location

The Town of Portville is located in Cattaraugus County in the southwestern corner of New York State along the Pennyslvania border, locally referred to as the Southern Tier. Portville is 65 miles south of Buffalo and 90 miles south of Rochester.

Rock City Park

A hiker and their dog taking a break at Rock City Park
A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Griffis Sculpture Park

Sculpture at Griffis Sculpture Park
Interact with sculptures in the woods, fields and by ponds on over 400 acres at America's largest and oldest sculpture park

The Centennial 7 Hiking Challenge at Allegany State Park

Winter hiking at Allegany State Park

Allegany State Park, the Wilderness Playground of Western New York, officially opened on July 30th, 1921. One hundred years later, people are still flocking to this vast park with rolling hills, serene lakes, and abundant beauty.

Pat McGee Trail

Pat McGee Trail - Christian Monroe
You may hike, bike, ride a snowmobile or ride horse on this multi-purpose, 12.2 mile trail which connects 7 communities together!

Wild Wing Festival

Swan at Gooseneck

On August 25th The Wild Wing Festival will be held with music by the Rustic Ramblers and food from 12-4 pm. There will be guided tours of all the birds in the 6-acre aviary. You will have a guided tour of the birds and learn about the 78 different species. 

Cost is $10/ adults per person and $5 for children under 12. Food will be served by Lil's Deli including Pizza, Chicken fingers, Fries, Cookies, etc.

 Dining tents will be available in case of rain. Please bring your lawn chairs.

Dates
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Signs of Spring Evening Walk at Allegany State Park

Allegany State PArk

Spring is here! Join an Allegany State Park Naturalist for a "Signs of Spring Evening Walk" explaining Allegany State Park's blossoming spring critters on Wednesday, April 23rd from 6:30-8:00pm. Participants will be treated to some early signs of spring that may include display flight of American Woodcock, chorusing amphibians, newly emerged spring plants and much more. Come early and celebrate Earth Day with making bird feeders using recyclable materials. Earth Day is all about environmental stewardship, and this activity is a meaningful way to reduce waste and support local wildlife.

Dates
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Allegany River Rest Area

Allegany Rest Area
The Allegany River Rest Area serves westbound traffic on Rt. 86, between exits 24 and 23 in the town of Allegany.