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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Chautauqua-Allegheny Tourism Region
Chautauqua County, the Enchanted Mountains (Cattaraugus County) and the Western NY Wilds (Allegany County) comprise the Chautauqua-Allegheny Tourism Region, which is located in South Western New York State.
Allegany County - Western NY Wilds
Allegany County is known for where nature and art meet, the Wellsville Balloon Rally, the Genesee River, ATV parks and the Bare Knuckle Boxing Museum.
Cooking over the Coals
Join Allegany State Park for a special evening with guest presenter Michelle Miller, Mohawk-Turtle, at Camp Allegany on November 15th, starting at 5:30pm. Experience the tradition of cooking over the coals, a practice the Seneca have embraced for centuries. Enjoy delicious food, captivating stories, and a walk under the Beaver Full Moon, all while celebrating Indigenous identity and culture.
Summit 50/50 at Allegany State Park
Get ready for an unforgettable fall trail adventure on Saturday, October 25th starting at Art Roscoe Trailhead at Allegany State Park.
The Summit 50/50, hosted by Reluctant Runner Racing, is a Trail Sisters approved ultra trail race in the stunning summit of Allegany State Park, New York's largest and most picturesque state park. Experience crisp autumn air, brilliant foliage, and a course that will push your limits in all the best ways.
Allegany State Park Trails
Allegany State Park has many beautiful trails that you can hike, bike, cross-country ski, rollerblade, ride horseback, mountain bike, snowmobile and more. Most of the trails are used throughout the entire year such as the groomed snowmobile trails that double as horseback riding trails in the summer.
Taylor Shines: The Laser Spectacular
Winter Family Fun Walk with Allegany State Park
Beat the winter blues and join us for a winter filled with fun indoor and outdoor activities. Allegany State Park and the Pat McGee Trail will be bustling with activities provided by the Allegany Region Environmental Educators.
Pat McGee Walk meeting at Elkdale State Forest parking lot at 1:00 p.m. Join environmental educators on a nature walk and discover all the activity still happening even in winter.
Griffis Sculpture Park's Annual Summer Festival 2024
HoliTrot Fall Fest Trail Run
Join in for the HoliTrot Fall Festival Trail Run!
Get ready to lace up your running shoes and celebrate the beautiful autumn season with HoliMont! This exciting event features a Kids Race and a 5k, winding through their extensive and scenic trail system.
Schedule:
- 9:30 AM - Kids Race
- 10:00 AM - 5k Trail Run
Race Highlights:
First Day Hike at Allegany State Park
Discover the history of Allegany State Park- January 1, 2026. This year’s First Day Hike is an easy trek featuring historical and environmental tidbits of information about the features found in this area of the park. Your hike will take you along the Quaker Multiuse trail that conveniently has an entrance at Camp Turner.
At 11:30 a.m. join park educators for a guided hike at Science Lake and learn the history and interesting historical figures of the park. The Historical Society will have the Quaker Museum open from 10:00 a.m. - 2:00 p.m.
Summer Music Festival
The Reserve Presents: Summer Nights Festival!
The Reserve in Great Valley will be hosting a Summer Nights Festival from 4pm - 7pm on the following Sundays:
Winter Family Fun Walk at Allegany State Park
Beat the winter blues and join us for a winter filled with fun indoor and outdoor activities. Allegany State Park and the Pat McGee Trail will be bustling with activities provided by the Allegany Region Environmental Educators.
Winter Wetland Walk will start at 1:00 p.m. at the Redhouse Wetlands. Even in the depths of winter, activity is still abundant.
For more information, please contact the Environmental Education/Recreation Department at 716-265-8366 or 716-379-6941.
Allegany Carnival 2024
Thursday 6/27: the carnival is open from 6:00 PM until 11:00 PM. Water fights are planned for 6:30 PM in front of the fire station. Registration starts at 6:00. The "Sticktights" band will be playing around 7:00 PM.
The Fray at Seneca Allegany Resort & Casino
Learn about Butterflies at Allegany State Park
Learn about the Butterflies of Allegany State Park. Park Educator and butterfly enthusiast Tom LeBlanc will guide you through the butterflies that are found here and the research on the butterflies of the park. The presentation will take place at 1:00 p.m. at the Camp Allegany Classroom.
Winter Family Fun Walk with Allegany State Park
Beat the winter blues and join us for a winter filled with fun indoor and outdoor activities. Allegany State Park and the Pat McGee Trail will be bustling with activities provided by the Allegany Region Environmental Educators.
Pat McGee Trail nature walk begins at 1:00 p.m. at the New Albion Road parking area of the trail.
For more information, please contact the Environmental Education/Recreation Department at 716-265-8366 or 716-379-6941.
Seneca Allegany Resort & Casino Wins 15 Awards
SENECA RESORTS & CASINOS PROPERTIES STAND OUT AMONG INDUSTRY’S BEST
IN ANNUAL BEST OF GAMING AWARDS FROM CASINO PLAYER MAGAZINE!
Seneca resorts combine for impressive 14 First Place honors, 39 total awards
Monthly Fat Bike Rides at Allegany State Park 2024