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Let us help you plan your groups visit to the Enchanted Mountains!

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Perrysburg

Perrysburg is a town and a village in Cattaraugus County, New York. The Town and Village were named after Commodore Oliver Hazard Perry.

Randolph

Peaches and Cream Randolph

Randolph is a quaint, historic town and the heart of the New York's Amish Trail.

The Town of Randolph contains a hamlet called Randolph. The town also contains part of the hamlet of East Randolph, which is also partially located in the Town of Conewango.

Farmersville

Harwood Lake

Farmersville is a town located in the eastern border of Cattaraugus County .  Its surface is a hilly upland, forming the watershed between the streams flowing northwest into Lake Erie, and those flowing east into Genesee River and south into Allegany River.   Mud Lake, in the northern part, cover

Salamanca

A view of part of Salamanca, NY from Stone Tower at Allegany State Park

Salamanca is a town and a city in Cattaraugus County, New York. The City of Salamanca is the only city in the USA that is located entirely on a Native American Territory. The name is from a major investor in a local railroad.

Persia

Fly Fishing in the Cattaraugus Creek

Location

Persia is a town in the northwest part of  Cattaraugus County, New York.  

Portville

pond and swan at Sprague's Maple Farms in Portville, NY

Location

The Town of Portville is located in Cattaraugus County in the southwestern corner of New York State along the Pennyslvania border, locally referred to as the Southern Tier. Portville is 65 miles south of Buffalo and 90 miles south of Rochester.

Lyndon

Lyndon is a town in Cattaraugus County, New York.

Franklinville

Launch at Case Lake

The Town of Franklinville is an interior town, located in the northeast quadrant of the county.

Leon

Amish Horst and Buggy

The town of Leon, New York is known for a majority of the population being Old Order Amish. 

The town of Leon, New York was formed, from the town of Conewango, on April 24, 1832. James Waterhouse named it for the ancient Kingdom of Leon of Spain. 

Napoli

Town of Napoli

Napoli is a town in Cattaraugus County, New York. It is located in the western half of the county, northwest of Salamanca. The only permanent community in the town is Napoli village, formerly "Napoli Corners."

First Day Bike 2026

Fat Tire Biking - ASP

Join Next Level Mountain Biking for the first "bike" of the year! 

Meet at Camp Allegany at 11am on January 1st, 2026. The pace and length of the ride will be moderate or determined by the riders. Participants may split into two different groups so that no one gets left behind. 

Fat Tire bikes are advised, given the conditions of the trails that may be present. 

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Demo Day at Holiday Valley 2023

Demo Day at Holiday Valley

Today is the day to try before you buy! Free demos from many ski and snowboard reps, featuring Ellicottville's awesome specialty ski and snowboard shops. Check it out, slopeside of the Holiday Valley Lodge. Credit card required for deposit and parent signature if under 18.

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Night Lights at Griffis Sculpture Park

Night Lights at Griffis Sculpture Park
Experience Night Lights at Griffis Sculpture Park!
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Free Fishing Day in NY!

Steelhead from the Cattaraugus Creek

The NYS Dept of Environmental Conservation is hosting a FREE fishing day on February 14-15, June 27-28, September 26, and November 11th. There’s no fishing license required on those days for the fresh or marine waters of New York State, making it the opportune time for people of all ages to learn and enjoy the day. We especially encourage those with more experience to bring along the young people in their lives to show them the value of patience, the anticipation of the bite, and the exhilaration of the catch!

Dates

Night Lights at Griffis Sculpture Park

Night Lights at Griffis Sculpture Park
Experience Night Lights at Griffis Sculpture Park!
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First Day Hike at Allegany State Park

First Day Hike At Allegany State Park

Discover the history of Allegany State Park- January 1, 2026. This year’s First Day Hike is an easy trek featuring historical and environmental tidbits of information about the features found in this area of the park. Your hike will take you along the Quaker Multiuse trail that conveniently has an entrance at Camp Turner.

At 11:30 a.m. join park educators for a guided hike at Science Lake and learn the history and interesting historical figures of the park. The Historical Society will have the Quaker Museum open from 10:00 a.m. - 2:00 p.m.

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Cross Country Ski at Holiday Valley Resort

A couple cross country skiing around the golf course at Holiday Valley Resort (2016)

From the easy cross country ski (XC-Ski) trails around the golf course to the slightly-more difficult trails near the top of the mountain, there are various combinations of XC-ski trails at Holiday Valley Resort.

The Magic of First Snow

Autumn meets Winter - First snowfall of 2024

There's something undeniably special about the first snow of the season. It’s as if nature herself is hitting the reset button, blanketing the world in a fresh layer of white.