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Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Allegany River Rest Area

Allegany Rest Area
The Allegany River Rest Area serves westbound traffic on Rt. 86, between exits 24 and 23 in the town of Allegany.

Spring Openings 2025

Boys on a rock at Rock City Park

Breathe in the fresh air and relish the expansive beauty of the Enchanted Mountains with these exciting spring openings!

Explore the scenic trails at Griffis Sculpture Park, which spans 450 acres and showcases over 250 steel scu

Big Johns

Chicken Tenders
Hungry? Stop by and see what's on the menu.

Regina A. Quick Center for the Arts

Glass art at Regina A. Quick Center
A center that consolidates the artistic activities of the St. Bonaventure University campus, while creating a regional outlet for culture and expression for Western New York.

Groups

Let us help you plan your groups visit to the Enchanted Mountains!

Tri-County Arts Council

Woman making pottery at Tri-County Arts Council
Transforming the Southern Tier of New York State into a better place to live through education, service and community outreach.

Welcome

We are naturally yours to enjoy on the other side of New York State. We are the Enchanted Mountains of Western New York State where beautiful scenery displays forested, rolling hills and clean, sparkling lakes.

Location

Located in Western New York's scenic uplands, Cattaraugus County is a panorama of thriving communities, rolling farmlands, forests and picturesque waterways. Its wooded hilltops overlook valleys sculptured by glaciers of the Ice Age.

Tri-County Arts Council: Pet Painting Workshop

TCAC

Join Jessica Borchert on November 19th from 5:00 PM to 7:00 PM for a vibrant workshop where you’ll use bright colors and a grid technique to create a stunning portrait of your pet. The class will use a 14" x 11" canvas. While we’d love to meet your pet in person, please bring a photo reference of your furry friend instead.

Cost:

$30 - Artisan Members & Above

$40 - Basic/Family Members & Non-Members

Dates
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Activities

Activities in the Enchanted Mountains year-round.

The Wildwood Sanitarium

Wildwood Sanitarium, Photo Credit- Amity Photos

The Wildwood Sanitarium opened it's doors in 1906 as a Sanitarium and Bath House. Later, in 1923, it became a Tuberculosis Clinic and then used as apartments later on. 

Ashford

Sculpture at Griffis Sculpture Park

The Town of Ashford, NY is the northern gateway on Route 219 to the beautiful Enchanted Mountains of Western New York State. Ashford is located in Western New York State in the north-middle of Cattaraugus County.

Bacon, Bourbon, & Brotherhood at RocketCup Coffee!

Rocket Cup Coffee- Cattaraugus

Gather the guys for an evening filled with bold flavors, good vibes, and a crash course in all thing's bourbon and bacon with RocketCup Coffee, Cattaraugus, on February 8th, at 6pm. Perfect for both bourbon enthusiasts and beginners, this tasting class is a celebration of indulgence and camaraderie.

What to Expect:

Dates
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The Songin Farm

Girls posing at The Songin Farm
A rural family farm with multiple fields of sunflowers that you can hike through!

Autumn is Wonder-fall 2010

Autumn is Wonder-fall

Well, it is already Autumn in 2010 and we love the falling leaves. We've created the following routes to take you through different areas of Cattaraugus County.

This post is long-winded as it gives you some options for your trip into Cattaraugus County.