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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
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Values
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Pillars
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Brand Truth
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Promise
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Brand Story
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Core Elements
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Logomark
Variants
Lockups
Tone of Voice
x
Photography
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Typography
x
Color
x
Social
x
Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Real Stuff Gallery & Gifts
Quick Center’s ArtMobile celebrates 10 years of visiting local libraries in 2018
The Regina A. Quick Center for the Arts at St. Bonaventure University kicks off its 10-year anniversary this month participating in the National Summer Reading Program, making stops at public libraries across New York and Pennsylvania.
Archeology Dig at Canticle Farms
Allegheny Valley Project (AVP) is back at Canticle Farm to continue its annual research into the history of the Allegheny River Valley.
An Adventure on the Ellicottville Bike Trails
The blog was created after the adventure in 2010.
Old Blue Bigelow Bridge
Tri-County Trout Derby
Referencing the Enchanted Mountains
LINKS HAVE TO BE UPDATED ON THIS PAGE!!!
Mention and link to the Enchanted Mountains
We love it when you mention the Enchanted Mountains!
Website Recommendations
EM in Content
Content mentions that they are in the Enchanted Mountains of Western New York which links to EnchantedMountains.com.
Examples:
Good:
Rock City Park is in Cattaraugus County the Enchanted Mountains of Western New York State.
Better: