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Brand Guide
Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.
Residents
Most residents follow the "work hard, play hard" and find a place to relax.
Purpose
The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play
Values
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Pillars
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Brand Truth
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Adjectives
- Natural
- Enchanted
- Mystical
Promise
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Brand Story
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Core Elements
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Logos
View the Logos of the Enchanted Mountains
Tone of Voice
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Photography
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Typography
Fonts for the Enchanted Mountains
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Color Palette
Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.
Jump to the section on Enchanted Mountains Colors
Social
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Video & Motion
Titles
Closing
End-Frame Design
Video Ratios
9:16, 1:1, 4:5
Location Markers
Autumn is Wonder-fall 2010

Well, it is already Autumn in 2010 and we love the falling leaves. We've created the following routes to take you through different areas of Cattaraugus County.
This post is long-winded as it gives you some options for your trip into Cattaraugus County.
Spring Openings 2025

Breathe in the fresh air and relish the expansive beauty of the Enchanted Mountains with these exciting spring openings!
Explore the scenic trails at Griffis Sculpture Park, which spans 450 acres and showcases over 250 steel scu
Warm Weather Fun!

The start of all of your Spring and Summer Fun is upon us!
Activities You'll "Fall" in Love With in 2023

The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!
Activities You'll "Fall" in Love With

The cool nights are setting in and the leaves are starting to change. We know what that means, the fall season is upon us. We put together a bucket list to help you get into the spirit and enjoy some of the fall experiences that the Enchanted Mountains has to offer!
The Joy of Visiting a Sunflower Field: A Golden Experience

There's something inherently magical about standing amidst a sea of sunflowers.
Visiting a sunflower field is more than just a visual delight; it's an experience that engages all the senses and leaves you with lasting memories and The Songin Farm allows y
An Adventure on the Ellicottville Bike Trails

The blog was created after the adventure in 2010.