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Wright Farms, Inc.

View from outside at Wright Farms
A family-owned farm that has been in business since 1840 producing maple syrup.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Freedom

Freedom Speedway race

The town of Freedom, NY is full of farms and woodland. The hamlet of Sandusky is in the Town of Freedom. According to the United States Census Bureau, the town has a total area of 40.6 square miles, of which, 40.3 square miles of it is land and 0.3 square miles of it (0.64%) is water.

Portville

pond and swan at Sprague's Maple Farms in Portville, NY

Location

The Town of Portville is located in Cattaraugus County in the southwestern corner of New York State along the Pennyslvania border, locally referred to as the Southern Tier. Portville is 65 miles south of Buffalo and 90 miles south of Rochester.

Rock City Park

A hiker and their dog taking a break at Rock City Park
A majestic geological spectacle of enormous rock formations and is often referred to as the Eighth Wonder of the World.

Campground Adventures

Ischua Creek next at Campground Adventures
Campground Adventures, your premier glamping and camping destination in Western New York! Located on the banks of Ischua Creek, situated within Enchanted Mountains, nestled between Allegany State Park and Letchworth State Park.

Griffis Sculpture Park

Sculpture at Griffis Sculpture Park
Interact with sculptures in the woods, fields and by ponds on over 400 acres at America's largest and oldest sculpture park

The Centennial 7 Hiking Challenge at Allegany State Park

Winter hiking at Allegany State Park

Allegany State Park, the Wilderness Playground of Western New York, officially opened on July 30th, 1921. One hundred years later, people are still flocking to this vast park with rolling hills, serene lakes, and abundant beauty.