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Franklinville

Launch at Case Lake

The Town of Franklinville is an interior town, located in the northeast quadrant of the county.

Brand Guide

Naturally Yours to Enjoy! The Enchanted Mountains is our brand for Cattaraugus County, in South-Western New York. Due to the abundance of places to enjoy outdoor activities and our small communities, we feel that no matter where you are from you will find a spot to love in the Enchanted Mountains. For the development of the Enchanted Mountains Brand, we talk about the sensory things, like visual identity - the EM logo, use of colors and the way we write in various ways. We want the Enchanted Mountains to be a trusted source for traveling in Western New York State. This is the dynamic foundation of the Enchanted Mountains brand.

Residents

Most residents follow the "work hard, play hard" and find a place to relax.

Purpose

The beauty and natural assets of Cattaraugus County serve as the foundation of the Enchanted Mountains promotional efforts. You combine that with all the high quality tourism-related "infrastructure" and you have a great place to live, learn, work and play

Values

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Pillars

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Brand Truth

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Adjectives

  • Natural
  • Enchanted
  • Mystical

Promise

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Brand Story

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Core Elements

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Logos

View the Logos of the Enchanted Mountains

Tone of Voice

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Photography

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Typography

Fonts for the Enchanted Mountains

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Color Palette

Colors for the Enchanted Mountains. The two base colors of the EM brand are blue and green.

Jump to the section on Enchanted Mountains Colors

Social

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Video & Motion

Titles

Closing

End-Frame Design

Video Ratios

9:16, 1:1, 4:5

Location Markers

Transportation

Various ways to get here and how to get around the Enchanted Mountains (Cattaraugus County, New York).

Major Roadways:

  • Interstate 86 runs east/west through our region.
  • U.S. Route 219 runs north/south through our region.

Rental Cars / Vehicles:

Enterprise Rent-A-Car in Olean, NY

Hertz Car Rental in Yorkshire, NY

Airports:

Bussing: (SP)

  • Seneca Bus Service
  • The City of Olean has bussing that covers the entire city.
  • Holiday Valley Resort and the Village of Ellicottville has busing that also travels to the Seneca-Niagara Casino, located in Salamanca.

Uber / Lyft / Etc.??

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Tony's Tastee Freeze

Banana Split

Tony's Tastee Freeze is a seasonal ice cream and snack bar in Salamanca. Offering a large variety of hot foods that are made-to-order and an open-flame grill for hotdogs and burgers.

Myers Steak House & Inn

Myers Steakhouse
Myers is a truly unique and historical destination, located at 460 Wildwood Avenue, on Route 219 in Salamanca, New York.

Red House

Red House Lake

Red House is a town in Cattaraugus County, New York. As of the 2000 census, the town population was 38, making it the least populous town in the state. The name comes from a small stream, Red House Creek.

Cattaraugus County Geology Trail

Hiker going through the rocks at Little Rock City

Many people are surprised to hear of the natural wonders that can be found less than an hour south of the great Niagara Falls in the quiet, rural Cattaraugus County. Rock cities, ancient glacial valleys, vertical-cliffed gorges, and continental divides are just a few of the sights one may see on a day trip through the area.

Portville Historical & Preservation Society

Portville Historical Preservation Society

The Portville Historical and Preservation Society is an educational agency, chartered by the Regents of the State of New York. It was established in 1986 in response to renewed interest in the preservation of Portville's past.

Little Rock City

A view of an area at Little Rock City State Forest.
A local landmark of geologic interest which is located in Rock City State Forest and is accessible in the spring, summer, and fall by vehicle, and during the winter by snowmobile.

The Centennial 7 Hiking Challenge at Allegany State Park

Winter hiking at Allegany State Park

Allegany State Park, the Wilderness Playground of Western New York, officially opened on July 30th, 1921. One hundred years later, people are still flocking to this vast park with rolling hills, serene lakes, and abundant beauty.

Mansfield

The Town of Mansfield is centrally located in Cattaraugus County, north of Salamanca. The name was thought to be that of a noble family in England.

First Day Hike at Allegany State Park

First Day Hike At Allegany State Park

Discover the history of Allegany State Park- January 1, 2026. This year’s First Day Hike is an easy trek featuring historical and environmental tidbits of information about the features found in this area of the park. Your hike will take you along the Quaker Multiuse trail that conveniently has an entrance at Camp Turner.

At 11:30 a.m. join park educators for a guided hike at Science Lake and learn the history and interesting historical figures of the park. The Historical Society will have the Quaker Museum open from 10:00 a.m. - 2:00 p.m.

Dates
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Lyndon

Lyndon is a town in Cattaraugus County, New York.

Sunset Movie Saturdays

artwork containing children watching movie outside

Sunset Movie Saturdays are back! 

Grab the whole crew and head to Jefferson Street Park in Salamanca to catch a favorite movie on the 33 foot screen. 

Here is the 2025 Lineup:

May 31st: MineCraft

June 7th: The Wild Robot

June 14th: Mufasa 2024

June 21st: Community Choice Night (Moana 2, Dog Man, Sonic 3)

June 28th: Snow White 2025

All movies will begin at dusk and are weather dependent. 

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Demo Day at Holiday Valley 2023

Demo Day at Holiday Valley

Today is the day to try before you buy! Free demos from many ski and snowboard reps, featuring Ellicottville's awesome specialty ski and snowboard shops. Check it out, slopeside of the Holiday Valley Lodge. Credit card required for deposit and parent signature if under 18.

Dates
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Free Fishing Day in NY!

Steelhead from the Cattaraugus Creek

The NYS Dept of Environmental Conservation is hosting a FREE fishing day on February 15-16, June 28-29, September 27, and November 11th. There’s no fishing license required on those days for the fresh or marine waters of New York State, making it the opportune time for people of all ages to learn and enjoy the day. We especially encourage those with more experience to bring along the young people in their lives to show them the value of patience, the anticipation of the bite, and the exhilaration of the catch!

Dates

Free Fishing Day in NY!

Steelhead from the Cattaraugus Creek

The NYS Dept of Environmental Conservation is hosting a FREE fishing day on February 14-15, June 27-28, September 26, and November 11th. There’s no fishing license required on those days for the fresh or marine waters of New York State, making it the opportune time for people of all ages to learn and enjoy the day. We especially encourage those with more experience to bring along the young people in their lives to show them the value of patience, the anticipation of the bite, and the exhilaration of the catch!

Dates